Death Row Records Enters Its Cinematic Era as Snoop Dogg Readies New Album and True-Crime Thriller

Snoop Dogg appears in a scene from his newly released short film, "Ten Til Midnight." The West Coast rap mogul dropped the visual project on Friday as a precursor to his April 10 studio album, signaling Death Row Records' aggressive expansion into a full-fledged Hollywood production studio. (Screengrab/Death Row Records)

There was a time when Calvin Broadus Jr. was public enemy number one, a lanky, silky-voiced gangsta rapper who sent shockwaves through the American political establishment with a drawl smoother than a fresh set of Daytons. Three decades later, the artist universally known as Snoop Dogg isn't just surviving the culture — he is actively architecting its future from the Hollywood executive suite.

The West Coast icon is currently orchestrating a multimedia expansion that proves the Doggfather's bite is still as potent as his bark. Juggling a massive double-drop for his new "Ten Til Midnight" project with a high-profile acting and producing gig alongside cinema royalty, Snoop is effectively transforming the notorious Death Row Records banner into a full-fledged Hollywood studio.

This week, it was announced that the 54-year-old mogul will star in and produce the upcoming true-crime thriller "God of the Rodeo." Partnering with Ridley Scott's Scott Free Productions, the film adapts journalist Daniel Bergner's gritty reporting from inside Louisiana's infamous Angola Prison in 1967.

Directed by Rosalind Ross, the plot follows an inmate serving a life sentence (Shia LaBeouf) who enters the facility's brutal, gladiatorial inmate rodeo. But Snoop’s involvement is not limited to trading dialogue with LaBeouf. Through his Death Row Pictures banner, he and partner Sara Ramaker are co-producing the film, while Death Row Records is handling the entire soundtrack.

“Linking up with Scott Free Productions and working with Ridley Scott and Giannina Scott on 'God of the Rodeo' is life-changing and an honor,” Snoop said in a statement to Deadline. “Rosalind Ross brought a story with heart and grit, and that's what I'm about. Me and the team at Death Row Pictures stepping in as producers, I'm acting in it, and Death Row Records is building the soundtrack — and this one got soul.”

For a label that once terrorized the industry with raw, unfiltered G-funk, producing a Ridley Scott thriller is a staggering pivot. Yet, it fits perfectly into Snoop's 2026 playbook.

Simultaneously, the rapper is ushering in his next musical era. On Friday, Snoop dropped the short film "Ten Til Midnight," starring a new generation of West Coast heavyweights including Ray Vaughn, G Perico, BLK ODYSSY, and Hitta J3. The cinematic release serves as the visual appetizer for his full-length studio album of the same name, slated to hit streaming platforms on April 10.

By merging cinematic storytelling with his musical output — a strategy he honed with 2024's "Missionary" and 2025's "Iz It a Crime?" — Snoop is refusing to coast on nostalgia.

From 187 on an undercover cop to executive producing with the director of "Gladiator," Snoop's evolution is one of the most compelling character arcs in hip-hop history. Death Row Records is no longer just a label; it is a cinematic universe in its infancy. And right now, the Dogg is writing a script that could see it grow into an entertainment powerhouse.

50 Cent Donates $500,000 to Nine Shreveport Nonprofits Supporting Domestic Violence Survivors

A PROMISE KEPT: 50 Cent stands alongside Shreveport community leaders and city officials during a check presentation on Monday. The G-Unit mogul directed a $500,000 donation to nine local nonprofits supporting domestic violence survivors, families, and youth development, fulfilling a philanthropic pledge tied to his recent documentary projects. (Screengrab/KSLA News 12)

Curtis "50 Cent" Jackson is officially putting his money where his mouth is.

On Monday, Jackson arrived in Shreveport, Louisiana, to personally deliver a sweeping donation to nine different local nonprofits. The financial injection specifically targets organizations that assist families, foster youth development, and help survivors of domestic violence and sexual assault rebuild their lives.

The contribution fulfills a highly publicized pledge Jackson made while producing his recent documentary for Netflix, which examined the abuse allegations surrounding Sean "Diddy" Combs.

"I said I would donate proceeds to domestic violence and sexual assault victims," Jackson told the crowd of community leaders and residents at the check presentation. "I keep my word."

While Jackson purposefully did not announce the exact dollar amount while speaking at the podium, representatives and industry outlets — including HOT 97 and local radio station 710 KEEL — confirmed shortly after the event that the massive financial injection totaled $500,000.

For Jackson, keeping the focus on the ground-level impact was the priority.

"The dollars that we're giving to these particular nonprofits will go directly to people," Jackson said. "That's how impactful this is."

The $500,000 will be split among nine distinct organizations: the Gingerbread House, The Fountain's Community Development Corporation, Families Helping Families Region 7, the Elle Foundation, Moms on a Mission, Best 13, the MLK Community Development Corporation, the MLK Neighborhood Association, and the Northwest Louisiana Youth Golf and Education Foundation.

The G-Unit mogul, who recently established his sprawling G-Unit Studios production hub in the city, emphasized that his commitment to the region extends far beyond the entertainment business.

"I didn't say where [I would] make the donations, and I like Shreveport," he noted, adding that he hopes the city can be proud of him deciding to participate in the community in a different way.

Local leaders praised the mogul for his financial commitment, noting that the funds arrive at a critical time as local agencies battle high operating costs while domestic violence cases continue to rise across the parish.

"It is a commitment he made when he chose Shreveport, Louisiana," City Councilwoman Tabatha Taylor said of Jackson. "Economic development matters, but people must also feel supported and whole."

Benny Dotie, representing the MLK Neighborhood Association, expressed profound gratitude for the unexpected financial relief. "I feel like it was God-sent," Dotie said. "When he says all roads lead to Shreveport, this shows why those roads matter."

Jay-Z Questions the Future of Rap Battles and Social Media Toxicity in New GQ Interview

THE ELDER STATESMAN: In this screengrab from his recent sit-down interview with GQ, Jay-Z reflects on the current state of hip-hop and the 30th anniversary of his seminal 1996 debut, "Reasonable Doubt." The 56-year-old mogul, who famously penned some of the most lethal diss tracks in rap history, called out the toxicity of modern internet "stan culture," warning that the genre's elite are too busy tearing each other apart to recognize the real political threats aimed at the culture. (Screengrab/GQ)

It is one of the great ironies of hip-hop history: the man who arguably perfected the modern diss track is now questioning whether the culture still needs the bloodsport.

As he prepares to celebrate three decades of his seminal 1996 debut, "Reasonable Doubt," Jay-Z is taking a hard, critical look at the current state of hip-hop warfare. In a sprawling, deeply candid cover story with GQ's Frazier Tharpe published this week, the Roc Nation founder addressed the toxic fallout of modern rap beefs — specifically referencing the historic, scorched-earth clash between Kendrick Lamar and Drake.

While Hov is intimately familiar with monumental hip-hop battles — his 2001 feud with Nas via tracks like "Takeover" and "Supa Ugly" remains the gold standard for lyrical warfare — he expressed deep reservations about how the internet era and rabid fanbases have weaponized the culture.

"We love the excitement, and I love the sparring, but in this day and age, there's so much negative stuff that comes with it that you almost wish it didn't happen," he told the magazine.

The 56-year-old billionaire mogul noted that the modern ecosystem of "stan culture" transforms competitive sparring into permanent character assassination.

"Now, people that like Kendrick hate Drake, no matter what he makes. It's like an attack on his character," he explained. "I don't know if I love that. I don't know if it's helpful to our growth where the fallout lands, especially on social media."

During the height of the Lamar and Drake feud, fans repeatedly attempted to drag Jay-Z into the fray, particularly after Lamar was selected to headline the 2025 Super Bowl Halftime Show — a decision brokered by Roc Nation. Hov found the internet's conspiracy theories absurd.

"What do I care about them two guys battling? What's that got to do with me? Have at it," he said. "They drag everybody in it, like everyone's part of this conspiracy to undermine Drake, I guess. But, it's like, what the f---? I'm f---ing Jay-Z! [Laughs.] All due respect to him. I'm f---ing Hov. Respectfully. It doesn't make any sense."

Beyond the sheer pettiness of social media, Jay-Z warned that the genre's elite are currently distracted by tearing each other apart while a larger, systemic threat looms.

"There is clearly an agenda to silence voices in our community, a heavy rightwing agenda," he stated. "And the culture is happily playing along in the name of this insane thirst of Stan culture to have something on the other side. We are in a strange time."

With his Yankee Stadium 30th-anniversary shows completely sold out for this summer, fans are naturally questioning if he will release a new studio project to accompany the run. While he admitted to having "a lot of scratch ideas," he refuses to drop music just to feed the algorithm or match the current fiery climate.

"I don't know what I need to create currently that's going to fulfill me and make me happy because that's most important. I know I just got to be honest about what I feel and where I am," he told GQ. "Trying to create something that people like is where I think a lot of artists get jammed up. And people can feel that because it's not authentic. I just got to make something timeless that I really love and that's really honest and true to who I am."

Watch Jay-Z reflect on three decades of dominance, the toxicity of modern rap beefs, and the 30th anniversary of "Reasonable Doubt" in the full video below.