Tay Keith, Producer Behind 'Look Alive,' 'Nonstop' and 'Sicko Mode,' Dies at 29

Grammy-nominated producer Tay Keith is shown in an undated promotional portrait. Keith, born Brytavious Lakeith Chambers, was found dead in his Nashville apartment on Thursday. The Memphis native fundamentally shifted the sound of late-2010s hip-hop, bringing his city's signature heavy bounce to global hits like Travis Scott's Sicko Mode and Beyoncé's Before I Let Go from her "Homecoming" live album.

The tag told you who made it. The drums told you where he was from.

“Tay Keith, f--- these n----- up” was crude, unmistakable and usually followed by something stripped down, hard and built to move. It was not just a drop. It was a producer’s signature at a moment when producers were becoming part of rap’s front-facing language.

Keith, the Grammy-nominated producer born Brytavious Lakeith Chambers, was found dead Thursday in his Nashville apartment, police said. He was 29.

Metro Nashville Police said Chambers was found in his Martin Street apartment during a welfare check. Police said no foul play is suspected. His death remains unclassified pending autopsy results.

Keith’s death lands hard because he helped put Memphis back in the middle of mainstream rap’s daily conversation.

He came from a city that had already changed Southern rap through Three 6 Mafia, 8Ball & MJG, Playa Fly, DJ Squeeky, Gangsta Pat, Project Pat, Yo Gotti, Young Dolph and a long line of producers and rappers who made darkness, bounce and bass feel like local language. Keith did not clean that language up for the mainstream. He made the mainstream come to it.

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“I always knew music was gonna be my outlet,” Keith told The Fader in 2018. “I just didn’t know when, or how it was gonna happen.”

It happened with BlocBoy JB.

Keith and BlocBoy were not an industry pairing cooked up after the city was already hot. They were Memphis kids who knew each other’s timing before the rest of the country caught on. When “Look Alive” arrived in 2018 with Drake on it, the record did not sound like a local act being invited into pop. It sounded like one of the biggest rappers in the world stepping into their room.

The beat was stripped down and cold. BlocBoy gave it movement. Drake gave it reach. Keith gave it the floor.

That year, his run got ridiculous. He produced or co-produced Drake’s “Nonstop,” Travis Scott’s “Sicko Mode,” Eminem’s “Not Alike” and Lil Baby and Gunna’s “Never Recover,” featuring Drake. “Sicko Mode” brought him a Grammy nomination for best rap song.

Keith was barely in his 20s, and his sound was already moving through some of the biggest records in the country.

That is usually where the industry starts sanding off the regional edge. Keith’s records kept their accent. The drums stayed dry. The bounce stayed Memphis. The empty space was not empty; it was where the record got its nerve.

Memphis rapper BlocBoy JB, left, and producer Tay Keith pose in an undated throwback photograph shared to BlocBoy JB's Instagram Story on Thursday. The rapper posted the image with the caption "Damn Cuz You Just Hurt Me Bad" following the announcement of Keith's death at age 29. The long-time friends and collaborators rose to global prominence together with their 2018 hit Look Alive. (Screen capture via Instagram/blocboy_jb)

He could still move outside the expected lanes. Keith produced Beyoncé’s version of “Before I Let Go,” the Frankie Beverly and Maze classic that became part of her “Homecoming” release. He later helped push Sexyy Red into the wider conversation with “Pound Town,” a record plenty of people laughed at until the beat, the joke and the personality all started working at once.

Keith heard it before the room did.

“People were trolling the shit out of me,” he told Billboard in 2024. “It wasn’t much good feedback. It was coming from even people around me, ‘What you doing?’ I saw the potential. That’s as simple as it was, me believing in her.”

That was the job. Hear it early. Stand on it. Let everybody else catch up.

Keith’s production did not beg for approval. It gave rappers a hard, open lane and made them decide what to do with it. BlocBoy could dance inside it. Drake could turn it into chart language. Travis Scott could fold it into spectacle. Sexyy Red could make it blunt and funny.

The center still held because the center was Memphis.

Keith also finished college while his career was exploding. Middle Tennessee State University said he graduated in December 2018 with degrees in integrated studies and media management. By his last week of school, he had his first No. 1 single.

“There wouldn’t be any point for me to come to college if I didn’t want to finish it — I could have just focused 100% on music,” Keith told MTSU. “By my last week of college, I had my first number one single, so it didn’t make any sense to drop out.”

After news of his death, BlocBoy JB posted the kind of grief that does not need polish.

“Damn Cuz You Just Hurt Me Bad,” he wrote in an Instagram Story.

In another tribute, he wrote, “We talked everyday.”

Fellow Memphis producer Hitkidd wrote, “I ain’t even got the words, we been doing this since 2010 @taykeith.”

Former No Limit Rapper Mystikal Sentenced to 20 Years in Louisiana Rape Case

Michael Lawrence Tyler, the rapper known as Mystikal, is shown in a Caddo Parish Sheriff’s Office booking photo from a previous arrest in Shreveport, La. Tyler was sentenced Tuesday to 20 years in prison in Ascension Parish after pleading guilty to third-degree rape in a separate 2022 case. (Photo/Caddo Parish Sheriff’s Office, File)

Mystikal’s long-running Louisiana rape case ended Tuesday with a 20-year prison sentence, a rejected attempt to take back his guilty plea and another grim turn in the legal history of one of No Limit Records’ most recognizable voices.
The New Orleans rapper, whose legal name is Michael Lawrence Tyler, was sentenced in Ascension Parish after pleading guilty in March to third-degree rape in connection with a 2022 assault at his Prairieville home.

Court records show Tyler’s guilty plea reduced the case from an original first-degree rape charge, which could have carried a mandatory life sentence if he had been convicted as originally charged. Prosecutors also agreed not to pursue several additional counts tied to the case, including allegations of false imprisonment, domestic abuse battery by strangulation, simple robbery and property damage.

Under Louisiana law, third-degree rape carries a maximum sentence of 25 years at hard labor without benefit of parole, probation or suspension of sentence. In Tyler’s case, the plea agreement capped his exposure at 20 years.

The judge gave him all 20.

Before sentencing, Tyler’s attorney tried to withdraw the guilty plea, arguing that Tyler had not had enough time to fully consider the consequences of the agreement. The court rejected that request before imposing the sentence.

During the hearing, the victim asked for the maximum sentence and described being punched, choked, raped and prevented from leaving Tyler’s Prairieville home. Tyler was allowed to address the court after she spoke, though he was told to direct his remarks to the judge rather than to the victim.

“If I did that to you, I deserve the max sentence,” Tyler said, according to WBRZ.

The sentence closes a case that had kept Tyler in the Ascension Parish Jail without bond since his 2022 arrest. Deputies arrested him after authorities said a woman reported being sexually assaulted at a hospital and identified Tyler as the suspect.

The judge also ordered Tyler to continue complying with sex offender registration requirements after his release.

That requirement predates this case. Tyler was already a registered sex offender after pleading guilty in 2003 to sexual battery and extortion in an unrelated case involving his hairstylist. He served six years in prison in that case.

He was also charged in a separate 2017 rape and kidnapping case in Caddo Parish, but those charges were later dropped after he spent more than a year in jail.

Before his criminal cases became the dominant story around him, Mystikal was one of the most electric voices to emerge from No Limit Records’ late-1990s run. His raspy, explosive delivery powered hits including “Shake Ya Ass,” “Danger (Been So Long)” and “Bouncin’ Back (Bumpin’ Me Against the Wall).” His 2000 album “Let’s Get Ready” debuted at No. 1 on the Billboard 200, and he later earned Grammy nominations for “Tarantula” and “Bouncin’ Back.”

Tuesday’s sentence turns what had been a pending legal threat into a long prison term. For fans who remember Mystikal as one of Southern rap’s most distinctive performers, the ruling is also a reminder that his musical legacy has been inseparable for years from a criminal record that repeatedly pushed him out of the spotlight and back into court.

Sega Adds Tupac Shakur’s Likeness to 'Stranger Than Heaven'

Nearly 30 years after Tupac Shakur’s death, Snoop Dogg has helped introduce another digital use of the late rapper’s image — this time inside a video game.

Sega of America and RGG Studio announced during Summer Game Fest that Shakur will appear in “Stranger Than Heaven,” the upcoming action-adventure game from the studio behind the “Like a Dragon” series. The reveal comes as fans mark what would have been Shakur’s 55th birthday on June 16.

The moment immediately recalled Shakur’s famous 2012 Coachella appearance, when a digital projection performed alongside Dr. Dre and Snoop Dogg. This version is different: Shakur is being placed inside an interactive game as Amaru, a character created with approval and supervision from Amaru Entertainment, the company tied to his estate.

Snoop, who also appears in the game as a smuggler named Orpheus, introduced the reveal with his son, Cordell Broadus. During the presentation, Snoop said he, Broadus and the Tupac estate worked closely together on the inclusion.

“The Tupac estate and my son and myself, we work very closely together,” Snoop said, according to PC Gamer and Video Games Chronicle. “So it just made sense to put him in this game, because his likeness and his spirit still lives on.”

Sega said Shakur’s portrayal was created without artificial intelligence and with permission and continuing oversight from Amaru Entertainment. The company said RGG Studio based the character design on archival photographs and footage. More details about Amaru’s role are expected later.

That no-AI detail is important. Fans have already seen posthumous albums, hologram-style performances, deepfakes and digital recreations of late artists. Estate approval answers part of the question. It does not automatically settle how people will feel about seeing Tupac’s likeness used in a new crime drama three decades after his death.

“Stranger Than Heaven” follows Makoto Daito across a 50-year story that begins in 1915. The game moves through five Japanese cities and eras, mixing crime, show business and combat. Snoop’s Orpheus finds Makoto after he stows away on a ship bound for Japan, while Broadus also plays a role that has not been fully detailed.

The trailer did not explain how Shakur’s character fits into the story. It also did not show him speaking. That leaves the central question open: whether Amaru is a meaningful story role, a careful cameo or another example of entertainment finding new places to put a dead icon’s image.

Sega and RGG Studio are clearly trying to get ahead of that concern by emphasizing estate approval, archival materials and the absence of AI. Snoop’s involvement also gives the project a direct connection to Shakur’s world. The two were linked by Death Row Records, West Coast rap and one of hip-hop’s most scrutinized eras.

Still, fans will judge the finished game by what it does with Tupac, not by who introduced the trailer.

“Stranger Than Heaven” is scheduled for release Jan. 15, 2027. For now, the safest read is this: Tupac is not being brought back. His likeness is being licensed into a video game with his estate’s approval and Snoop Dogg’s public blessing. Whether that feels like tribute, strategy or something in between will depend on what players see when the game arrives.