During his time as a professional athlete, Deion Sanders was known for doing things his way.
Given the choice between a football career and playing baseball after college, he chose to do both and remains the only player to have appeared in both a Super Bowl and a World Series.
His flashy demeanor on and off the field earned him the nickname "Neon Deion," and his penchant for leveling his game up when needed, clenched the star his preferred alias "Prime Time."
So, it comes as no surprise that since joining the college coaching ranks that the man widely considered to be one of the best cornerbacks to ever play in the NFL continues to employ his own unique methodology when it comes to managing a college program.
Much to the delight of Jackson State University fans and alumni, it is one that is paying major dividends for the school on the football field.
Since taking over the head coaching job at the historically Black institution, Sanders, now going by "Coach Prime" at his own request, has led the school to back-to-back winning seasons. In his second season (fall 2021) he coached the Tigers to a program-record 11 wins, the Southwestern Athletic Conference title and was awarded the Eddie Robinson Award as the top Football Championship Subdivision head coach.
Most coaches would let those results speak for them but Sanders — who has encouraged a culture of hard work mixed with some flashes of the over-the-top theatrics that endeared him to some fans and made him a pariah to others in his program —is not most coaches.
He is doubling down on his investment in the program's future.
Monday Sanders, whose personal wealth is estimated to be between $35 and $40 million by various media sources, announced that he will donate half his salary to help finish the school's football operations facility.
"I'll put half on it to get this done," said Sanders, who signed a four-year deal with the school worth an average of $300,000 per year in 2020. "If you don't believe me, check me. I will send you the receipts."
According to Sanders, by making the donation, he hopes to ensure the facility is ready before the season starts. Jackson State will open the season against Florida A&M on Sept. 4 in Miami.
Given the choice between a football career and playing baseball after college, he chose to do both and remains the only player to have appeared in both a Super Bowl and a World Series.
His flashy demeanor on and off the field earned him the nickname "Neon Deion," and his penchant for leveling his game up when needed, clenched the star his preferred alias "Prime Time."
So, it comes as no surprise that since joining the college coaching ranks that the man widely considered to be one of the best cornerbacks to ever play in the NFL continues to employ his own unique methodology when it comes to managing a college program.
Much to the delight of Jackson State University fans and alumni, it is one that is paying major dividends for the school on the football field.
Since taking over the head coaching job at the historically Black institution, Sanders, now going by "Coach Prime" at his own request, has led the school to back-to-back winning seasons. In his second season (fall 2021) he coached the Tigers to a program-record 11 wins, the Southwestern Athletic Conference title and was awarded the Eddie Robinson Award as the top Football Championship Subdivision head coach.
Most coaches would let those results speak for them but Sanders — who has encouraged a culture of hard work mixed with some flashes of the over-the-top theatrics that endeared him to some fans and made him a pariah to others in his program —is not most coaches.
He is doubling down on his investment in the program's future.
Monday Sanders, whose personal wealth is estimated to be between $35 and $40 million by various media sources, announced that he will donate half his salary to help finish the school's football operations facility.
"I'll put half on it to get this done," said Sanders, who signed a four-year deal with the school worth an average of $300,000 per year in 2020. "If you don't believe me, check me. I will send you the receipts."
According to Sanders, by making the donation, he hopes to ensure the facility is ready before the season starts. Jackson State will open the season against Florida A&M on Sept. 4 in Miami.
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