Thanks to the Pepsi Super Bowl LVI Halftime Show, rap superstar Eminem is just one award from completing one of entertainment's most prestigious accomplishments.
The 12-minute show — which brought together fellow hip-hop icons Dr. Dre, Snoop Dogg, 50 Cent, Kendrick Lamar and Mary J. Blige — to perform alongside the 31-time Billboard chart topper — on Feb. 13 at Inglewood, California's SoFi Stadium has won three Emmy Awards.
At the Creative Arts Emmys, held Saturday at the Microsoft Theater at L.A. Live in Los Angeles, it took home the trophies for Best Variety Special (live), Outstanding Music Direction and Outstanding Production Design For A Variety Special.
"From the beginning, to get a lineup like that of artists, we knew it was going to be historic," said the ad's executive producer Jesse Collins following the win.
He added that the ad — produced by Jesse Collins Entertainment, DPS and Roc Nation — would not have happened without the boss of the latter stepping up to take on the challenge.
"It was something really only [Roc Nation founder] Jay-Z could pull together," Collins said.
While it was an outstanding accomplishment for all the artists involved it may have meant slightly more to Eminem, who thanks to multiple Grammy wins and an Oscar for Best Music (Original Song) for 2003's "Lose Yourself," just needs a Tony Award to earn EGOT status, a rare feat achieved by winning all four of the major American entertainment awards — a feat only 17 people have managed.
He added that the ad — produced by Jesse Collins Entertainment, DPS and Roc Nation — would not have happened without the boss of the latter stepping up to take on the challenge.
"It was something really only [Roc Nation founder] Jay-Z could pull together," Collins said.
While it was an outstanding accomplishment for all the artists involved it may have meant slightly more to Eminem, who thanks to multiple Grammy wins and an Oscar for Best Music (Original Song) for 2003's "Lose Yourself," just needs a Tony Award to earn EGOT status, a rare feat achieved by winning all four of the major American entertainment awards — a feat only 17 people have managed.
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