Papoose Named Head of Hip-Hop at Music Distributor TuneCore

Mixtape messiah and occasional "Love & Hip Hop" series star Papoose has been named Head of Hip-Hop at DIY music distributor TuneCore.

The company, which hails itself as "the leading development partner for self-releasing artists—owned by Believe, one of the world’s leading digital music companies" announced the partnership on Tuesday.

"When hiring executives I look for expertise and experience," TuneCore CEO Andreea Gleeson said of the company's reasoning behind the move in a statement.

"Papoose’s years of hustling and success in the industry make him uniquely qualified to advise Hip-Hop artists because he’s been in their shoes, he understands what they’re going through and he knows first-hand what works.”

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The Brooklyn-bred wordsmith, who celebrated the news with several posts on his social media, said the new role would allow him to help others forge their own path to success in an industry notorious for its pitfalls.

“For my whole career, everyone has known what I stand for: independence,” Papoose said. “For me, being in this position with TuneCore where I can directly contribute and help other self-releasing artists on the come-up is like magic. I understand what it’s like to be in the studio, to be on the road, to chase your dreams as an artist, and I’m excited to help up-and-coming artists make their dreams a reality.”

In addition to scouting talents on behalf of the music distribution service, Papoose will oversee its artist ambassador program for hip-hop and rap along with education and career advice workshops.

The deal furthers a relationship between TuneCore and the artist that began in 2021 when he had the idea of releasing an album a month. Papoose credits TuneCore as the only distributor that allowed him to release music at that rate.

"When everyone else slammed their doors in my face I was lucky to discover TuneCore, the only distributor that allowed me to share my music at such a high rate," he told Rock The Bells. "Giving me this freedom allowed me to make history by becoming the only artist to release an album a month for a whole year, and that helped me gain support from genre giants like Lil Wayne, Rick Ross, Swizz Beatz, Fabolous Timbaland, and others."

Papoose also announced the release of his latest single, “Makin Plays (feat. Jim Jones and Jaquae)” out February 10th. He described the song as a high-energy anthem about creating your own opportunities for success and hitting whatever your goals might be.