Hip-Hop Stars Brand Power Shines in Trio of Super Bowl Ads

As Super Bowl LVI draws near, some of the most recognizable names in hip-hop are making an impact through commercials released ahead of the big event.

Diddy, Snoop Dogg, and Jack Harlow are among the stars appearing in these advertisements.

Ad space during the Super Bowl comes at a steep cost, with estimates putting the price tag for each 30-second ad slot at $7 million, excluding the talent's salaries.

Let's take a closer look at what these rap icons have in store:

Diddy, the CEO of Bad Boy Records, showcases his business expertise in an Uber Eats commercial. He's not only promoting the meal delivery service, but also his Love Records, CÎROC, and DeLeon Tequila brands.

In the ad the billionaire is on the hunt for the ideal jingle, which will feature remixed hits from artists like Montell Jordan, Donna Lewis, Kelis, Ylvis, and Haddaway.

Snoop Dogg brings his signature flair as the brand ambassador for Skechers Slip-Ins.

The vibrant spot feature fellow legends Martha Stewart, Howie Long and Tony Romo, and shows Snoop walking red carpets, performing at concerts, and cruising through L.A. on a beach cruiser, all while his hit song "Who Am I? (What's My Name?)" plays in the background.

The much-anticipated, following several teasers, Doritos commercial featuring Jack Harlow and Missy Elliott pulls out all the stops. The ad takes viewers on a journey through Jack's hypothetical career if he had incorporated Doritos into his stage performances, with appearances from Sway Calloway and Kelly Jackson of "Sway in The Morning" and a cameo from Sir Elton John.