That's right, after a period of exile thanks to licensing disputes, a landmark deal between Universal Music Group and the social media giant announced Thursday means your FYP (For You Page) is about to get a whole lot more lit.
The deal signifies a new chapter in the relationship between the two entities. It paves the way for the return of popular artists like Drake, Kanye West, Nicki Minaj, and Bad Bunny to TikTok, where their music can once again be used in user-generated content.
We would like to thank each of our artists, songwriters and label partners for your patience and understanding over the past few months. Your steadfast support alongside the wider music community has been integral to reaching an agreement that better rewards and protects artists… pic.twitter.com/5sYPgieSWz
— Universal Music Group (@UMG) May 2, 2024
"We are committed to working together to drive value, discovery and promotion for all of UMG's amazing artists and songwriters, and deepen their ability to grow, connect and engage with the TikTok community," said Shou Chew, CEO of TikTok, in a statement.
"This new chapter in our relationship with TikTok focuses on the value of music, the primacy of human artistry and the welfare of the creative community," said Sir Lucian Grainge, Chairman and CEO of Universal Music Group, in a separate statement.
Beyond the return of UMG's music library, the agreement reportedly includes plans for new monetization opportunities for artists on the platform. Additionally, both UMG and TikTok have pledged to work together to protect artist rights and ensure fair compensation for creators. This includes measures to remove unauthorized AI-generated music and improve artist and songwriter attribution.
The return of UMG artists is expected to significantly impact the music scene on TikTok. It has the potential to attract new users and foster a more vibrant creator community, particularly within the hip-hop and R&B genres.
No comments:
Post a Comment