Is Snoop Dogg the Highest-Paid Olympian? Reports Suggest a Hefty Paycheck

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Snoop Dogg, the iconic rapper known for hits like "Gin & Juice" and "Drop It Like It's Hot," is reportedly making a substantial sum for his role at the 2024 Summer Olympics. According to a post on X (formerly Twitter) by Henry L. McNamara, a New York-based venture capitalist, Snoop is receiving $500,000 per day, plus expenses, for promoting the Games.

McNamara, a Forbes 30 Under 30 honoree, stated that he learned this information from an NBC executive during a dinner. If true, and Snoop participates for the full 17 days of the Olympics, his earnings could surpass $8.5 million. A German outlet, Bild, even reported a potential total of $15 million, including a TV ratings bonus.

Sat next to an NBC exec at dinner, he said Snoop gets paid $500k a day plus expenses to be here promoting Olympics. From Gin and Juice to a few million to be a celebrity at the Olympics - what a world

— henrylmcnamara (@henrylmcnamara) August 4, 2024

Snoop, 52, has been a major draw for NBC, providing commentary and content throughout the Games. His presence has sparked numerous viral moments, including a swimming lesson with Michael Phelps, commentary on rugby, and reactions to Simone Biles' gymnastics performance.

Everyone's timeline needs a cleanse and it doesn't get cleansier than Snoop Dogg dancing for a horse at the Olympics:pic.twitter.com/OWDIefIDlA

— Larry the Cat (@Number10cat) August 6, 2024

NBC has acknowledged Snoop's impact, with Molly Solomon, the network's executive producer and president for Olympics Production, stating, "That performance alone has earned Snoop a job as our Special Correspondent in Paris. We don't know what the heck is going to happen every day, but we know he will add his unique perspective to our re-imagined Olympic primetime show."

This isn't Snoop's first foray into the Olympics. In Tokyo 2021, he and comedian Kevin Hart provided streaming-only commentary on Peacock, garnering tens of millions of views.

No one is busier than Snoop Dogg at the Paris Olympics

A Thread 🧵pic.twitter.com/mgqToqHMmW

— Today Years Old (@todayyearsoldig) August 4, 2024

Snoop's involvement in the 2024 Games has extended beyond commentary. He served as an Olympic torchbearer and performed in "A Celebration of Olympic Basketball," marking 50 years of Team USA basketball alongside stars like LeBron James, Steph Curry, Kevin Durant, and Carmelo Anthony.

His dynamic and humorous approach to coverage has resonated with fans, boosting viewership for NBC and solidifying his position as a fan favorite. On the middle Sunday of the Olympics, NBC saw 35.4 million viewers, more than double the viewership on the equivalent day during the Tokyo Olympics.

Snoop Dogg's presence at the Olympics not only entertains but also underscores the growing intersection of hip-hop culture with mainstream events, offering a fresh and engaging perspective to a global audience.