'Bout It, Bout It': Master P Vows to Boost NOLA's Cultural Scene Ahead of Super Bowl

New Orleans Mayor Cantrell announced Master P as New Orleans' new Entertainment Ambassador, a role designed to elevate the city's cultural and economic profile ahead of Super Bowl LIX.

In a strategic move to elevate the city's cultural scene ahead of Super Bowl LIX, New Orleans Mayor LaToya Cantrell has appointed Percy "Master P" Miller as the city's first Entertainment Ambassador.

"This partnership is a game-changer," Cantrell announced in a Facebook post Friday, highlighting the hip-hop mogul's proven ability to attract major events and opportunities. "We're aiming to elevate our community and boost our economy through the power of entertainment."

Miller, a New Orleans native who grew up in the Calliope Projects, attended local schools before his entrepreneurial spirit led him to California. There, he founded No Limit Records in the mid-1990s, a label that not only launched his own successful music career but also propelled Southern rap into the mainstream with artists like Snoop Dogg and Mystikal.

His business ventures extend beyond music to include film, television, sports, clothing, and real estate.

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During a press conference, Cantrell emphasized Master P's influence across multiple industries, noting how his work embodies the resilience of New Orleans. She announced that the initiative will create opportunities in film, television, and music through the Hollywood South Collaborative, a platform designed to teach entertainment business skills.

"This will be a collaborative of New Orleans entertainment advisors for film, television, and music," she said. "This initiative will establish a Hollywood South Collaborative and masterclass environment to teach entertainment business skills."

Miller will kick off his ambassadorship by appearing on the NOLA Insight Podcast next month to discuss the city's entertainment future.

Master P expressed his enthusiasm for the role, emphasizing his commitment to showcasing the city's rich cultural heritage and ensuring that local residents benefit from major events.

"I want more for the city of New Orleans," he said. "As we have all these major events come in, we should be a part of this. People should be on the ground making this happen to keep the city going. So this is only the beginning...it's truly no limit."