Thursday, September 5, 2024

Watch: Megan Thee Stallion Puts 'Savage' Spin on Queen Classic for Pepsi

A new Pepsi campaign inspired by Paramount Pictures' upcoming "Gladiator II" kicks off the 2024 NFL season, starring Megan Thee Stallion and NFL superstars Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce.
Pepsi is turning up the heat this NFL season with a new anthem featuring three-time Grammy Award winner Megan Thee Stallion. Set to the iconic "boom, boom, clap" beat from Queen's "We Will Rock You," Megan's fresh take is already making waves across major music streaming platforms. She's also set to host the 2024 MTV Video Music Awards on Sept. 11, where this track and its music video will be featured prominently.

Known for her chart-topping hits and fierce persona, the rapper is no stranger to the spotlight. From her "Savage" TikTok explosion to collaborations with fashion brands like Coach and Revlon, she's been a force in both the music and advertising worlds. But this time, she's stepping into the gladiator arena, and it’s not just about music — it’s about creating a legacy.

"I'm honored to follow in the footsteps of legends who appeared in this Gladiator campaign 20 years ago and proud to carve out my own legacy," Megan said in a news release announcing the collaboration. "Pepsi really brought the worlds of music, sports, and entertainment together in a powerful way to kick off the new NFL season. It was fun putting my creative spin on such an iconic Queen song, and I can't wait for the Hotties to hear it!"

The ad, produced by Ridley Scott Associates and directed by Jake Scott, draws inspiration from the upcoming "Gladiator II" film. Lamorne Morris and Jake Lacy crack open a can of Pepsi Zero Sugar, and suddenly, they’re in a coliseum with Megan at the helm as Empress. NFL stars including Kansas City Chiefs tight end Travis Kelce, Los Angeles Rams defensive tackle Aaron Donald, and New York Giants running back Saquon Barkley scramble for her approval — and a sip of that ice-cold Pepsi — as the battle for game-day supremacy begins.

Jake Scott, no stranger to creating visual spectacles, said, "Bringing the epic world of 'Gladiator II' to life in a modern, dynamic way through this Pepsi campaign was incredibly exciting. We wanted to create a visual spectacle that captured the energy and intensity of the sport while also paying homage to the iconic film and the original Pepsi campaign."

This isn't the first time Pepsi has teamed up with music royalty. From Michael Jackson’s moonwalk to Britney Spears’ “Joy of Pepsi,” the brand has a storied history of blending pop culture with its refreshing beverages. Megan’s new track is set to join the ranks of these legendary moments, adding her own flavor to the mix.

Fans can dive even deeper into the Roman Empire theme with a slew of campaign extensions, including the "My Roman Empire" portrait generator and limited-edition Talking Cans. And, of course, Megan’s "We Will Rock You" version is now available on all major streaming platforms.

See the spot for yourself below.


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