Hip-Hop Icons Dre & Snoop Expand Empire with Ultra-Premium Gin

Photo Credit: Raven B. Varona

Dr. Dre and Snoop Dogg, the legendary duo who have shared stages and studios for decades, are now sharing something else: the spotlight in the spirits industry. The two hip-hop icons have announced the launch of Still G.I.N. by Dre and Snoop — an ultra-premium gin now available nationwide — marking their latest collaboration, but this time in a bottle rather than on a beat.

Still G.I.N. by Dre and Snoop is the second product release from their award-winning beverage brand and their first foray into the pure spirits category following the success of their canned cocktail, Gin & Juice by Dre and Snoop, which hit shelves last year. Much like the hit song "Gin and Juice" that inspired their previous release, this new product draws from the duo's iconic track "Still D.R.E." and aims to bring the same smooth, bold presence to the world of premium gin.

#StillGin out now in a store near u 👊🏿💫💪🏿🤷🏿‍♂️ u kno how we do @DreAndSnoop @drdre pic.twitter.com/Ja2LdBoSgK

— Snoop Dogg (@SnoopDogg) October 18, 2024

"This is not a liquor that we're just putting our name on," Dr. Dre said in a statement. "It's just like we did with Beats headphones. Everything is us from the ground up: the gin, the flavor, the packaging… Everything had to be perfect. Snoop said it best: we're better together — it's always magical. From the look to the taste, it's all there."

The gin, described as a clean, light, and highly mixable spirit, features notes of tangerine, jasmine, and coriander, designed to create a refined yet approachable profile. Still G.I.N. by Dre and Snoop is distilled through a traditional vapor distillation process in a copper pot, and the result is a spirit Dre and Snoop are proud to stand behind.

"Every day in the studio when Dre and I were trying to make the dopest music, we were drinking gin and just having fun," Snoop Dogg said. "We've been a part of the evolution of this gin — from the creation of the flavor, to the percentage of alcohol that's in it — and it's just so good! Dre's a perfectionist: he wants to make sure it's not just good, but great. Together, we ain't gonna do nothing regular!"

@DreAndSnoop Still G.I.N. is a clean, light modern gin that’s highly mixable - and supremely drinkable. Now available at The Fridge! ⚫#dreandsnoop #stillgin #gin #liquor #new #manhattan #kansas #thefridge pic.twitter.com/9JsljeBd6z

— The Fridge Liquor (@shopfridge) October 17, 2024

The new launch builds on the legacy the two have forged not just in music but in business. The duo first rose to prominence in the 1990s, with Dr. Dre producing Snoop Dogg's debut album, "Doggystyle," and their collaborations becoming synonymous with West Coast hip-hop. Decades later, Dre and Snoop's influence endures beyond the recording studio, from their halftime show performance at Super Bowl LVI to their ventures in fashion, film, and now the spirits industry.

The debut of Still G.I.N. by Dre and Snoop is also a nod to the pair's deep connection to their craft. Much like their music — thoughtful, layered, and intended to resonate — the gin reflects their attention to detail and dedication. It is bottled at 85 proof (42.5% ABV) and distributed nationally at a suggested retail price of $34.99. The bottle, with its distinctive honeycomb design, was crafted by designer Ini Archibong, who also worked on the branding for their previous Gin & Juice release.

"Dre and Snoop were involved in every step—from the bottle design down to getting the perfect harmony of botanical notes and smooth mouthfeel into each sip," said Chief Strategy Officer Andrew Gill. "Together, what we came up with was the gin we've always wanted to make."

Still G.I.N. By Dre and Snoop is distributed through Southern Glazer's Wine and Spirits, the largest beverage distributor in the United States, and is available at select retailers across the country. For more information and to locate a retailer, visit www.bydreandsnoop.com.