Pusha T Swaps Bricks for Beans with Grindin Coffee at Camp Flog Gnaw

Photo Courtesy UMG

Pusha T is back at Camp Flog Gnaw, but not with bricks, beats or bars—this time, it’s beans. The rapper-turned-brewer arrived at Tyler, the Creator's festival with a batch of his new coffee brand, Grindin, named after the Clipse track that turned kitchen countertops and lunch tables into makeshift drum machines from Virginia to Venice Beach. The brand reflects his trademark hustle and aims to offer caffeine to match the grind.

Pusha T is out here doing side quests instead of dropping a new album 😭 😭 pic.twitter.com/vSjvt5WsEV

— VZN (@vznfeed) November 13, 2024

Camp Flog Gnaw, an annual event equal parts carnival, concert and chaos, has become a cultural melting pot where hip-hop's cult favorites blend with skate culture and wide-eyed fans who believe anything is possible. Last year’s festival saw the reunion of Clipse after years apart, which delighted fans. This year, Pusha returns—not to perform, but to serve—a shift in his trademark style.

Grindin is a black coffee blend that is described as bold and strong, inspired by the iconic Pharrell-produced track. For its debut, Pusha partnered with Los Angeles’ Café Tropical, known for its guava-cheese pastries and storied past. In the 1970s, the café’s original owners were reportedly involved in a cocaine smuggling operation, adding historical irony to Pusha’s choice of venue. Today, the café operates fully legitimately and makes for an ideal place to transform past narratives into a legal caffeine business.

At Camp Flog Gnaw, Grindin will be served alongside an exclusive collaboration with Carhartt WIP, a workwear brand that resonates with a working-class, "get-your-hands-dirty" ethos. The limited-edition merchandise reflects the grit and determination the Grindin coffee embodies.

The festival kicks off on Saturday, Nov. 16, with fans expected to line up early at Café Tropical from 7 to 11:30 a.m. PST for their first taste of Grindin. For those unable to attend, the coffee will later be available online, priced at $25 for a 12-ounce bag. On festival grounds, attendees can refuel with the brew throughout the event.

Pusha T plans a nationwide launch of Grindin coffee in early 2025, with the goal of providing a premium yet accessible coffee experience designed for individuals driven by ambition and hard work.