The pair have launched a Kickstarter campaign for their debut single, "Outta My Way," hoping fans will say "Tonite" to their crowdfunding plea. Quik, the Compton, California, mastermind behind 1991's platinum-selling "Quik Is the Name" and 1998's "Rhythm-al-ism," is no stranger to hits. But in today's music landscape, even a legend needs a little help from his friends — and apparently, their wallets. The Kickstarter campaign, which went live Dec. 13, offers the usual "exclusive perks" for backers, ranging from digital downloads to (presumably) signed Quik memorabilia.
According to a press release, Quik was "deeply impressed" by his daughter's "undeniable talent." (She goes by Myiah.Mornae on Instagram, by the way.) A father-daughter collaboration? Sweet, right? Or is this a savvy move by a veteran artist to tap into a new generation of listeners? For those who've been living under a rock (or maybe just weren't born in the '80s), here's a quick refresher: DJ Quik (born David Marvin Blake) is a cornerstone of West Coast hip-hop. He's the producer behind hits for 2Pac, Janet Jackson, and Tony! Toni! Toné! and a pioneer of the smooth, funk-infused sound that defined the G-funk era.
Quik hasn't been resting on his laurels. He recently sat down with NPR's "Bullseye with Jesse Thorn" to discuss his influential career. He dropped a collaborative album, "Rosecrans," with fellow Compton rapper Problem in 2017, produced "Eargasm" for Megan Thee Stallion's "Fever" in 2019, and released "I Didn't Want to Leave You Lonely" with Long Beach, California's Kokane in 2022.
In September 2023, he and Mornaé released a visual album, "818," on YouTube. And just last April, he teamed up with JasonMartin (formerly Problem) for a new album, "Chupacabra."
The press release hypes up Mornaé's future R&B productions, promising she'll "wow" both Quik and fans. That's a lot of pressure for someone whose main claim to fame, so far, is being DJ Quik's daughter. Of course, there's a hashtag campaign: #DJQuikandDamyiah.
Tag your posts on Instagram (@DJQuik and @Myiah.Mornae), and you might get a shoutout. No guarantees, though. This father-daughter project is brought to you by #8B8 Records, a Los Angeles-based label founded in 2022. They say they're all about "innovative, genre-defying music." Time will tell.
No comments:
Post a Comment