Drake Leads U.S. Sales for 10th Year as Kendrick Lamar’s Diss Tracks Dominate

Drake isn’t stepping down from the throne anytime soon. For the 10th consecutive year, he’s the best-selling rapper in the U.S., moving more than eight million album-equivalent units in 2024, according to Chart Data.

But Kendrick Lamar has ensured the numbers aren’t the whole story. The two hip-hop titans spent much of 2024 locked in a heated lyrical exchange that captivated the industry, sparked fan debates, and had the culture glued to every bar.

.@Drake was the best selling rapper by total album units in the US in 2024 with over 8 million sold. pic.twitter.com/5V6soQS10e

— chart data (@chartdata) January 5, 2025

It ignited with Lamar’s verse on “Like That” with Future and Metro Boomin, a direct shot that set social media ablaze and left fans eagerly awaiting Drake’s response. The Toronto rapper fired back with tracks like “Push Ups” and “Taylor Made Freestyle,” blending slick wordplay with subtle digs aimed squarely at Lamar.

Lamar’s counterpunch, “Not Like Us,” wasn’t just a response — it was a statement. The track debuted at No. 1 on the Billboard Hot 100, marking one of the year’s biggest releases and landing on Pitchfork's list of the 100 best songs of 2024. The song's sharp lyricism and infectious beat transformed it into an anthem, with many crowning it the defining moment of the feud.

Drake is the most streamed artist in Spotify history.

He enters January, 2025 with 107,209,899,444 streams.

Among those:
• 73,722,931,130 are lead credit
• 40,581,375,812 are solo
• 33,486,968,314 as a feature

Drake is currently gaining 37,683,091 streams daily. pic.twitter.com/V60PlfTFcE

— Drake Charts ⁶𓅓 (@DrakeChart) January 2, 2025

As the battle escalated, Drake dropped “Fighting Irish Freestyle,” packed with cryptic basketball metaphors and layered subliminals. Fans and critics dissected each line, turning Twitter timelines and Reddit threads into virtual war rooms, debating who held the upper hand.

The feud hasn’t just dominated the charts — it’s reshaped the narrative around both artists. For Drake, the commercial crown remains firmly in place. But for Lamar, the victory lies in the art. His pen has once again proven to be one of the sharpest in the game, challenging Drake’s dominance with raw lyricism and cultural impact.

Billboard predict that Kendrick Lamar's 'Not Like Us' will win "Record of The Year" at the upcoming 2025 GRAMMY awards 🔥🏆

It would be only the second hip hop song ever to win the category. pic.twitter.com/8Jf8r6Rxpj

— Hip Hop All Day (@HipHopAllDayy) January 6, 2025

As 2025 begins, the rivalry shows no signs of cooling. One thing is certain — Drake may own the charts, but Lamar’s words are cutting deeper than ever.