Trombone Shorty’s Mockly Partnership Highlights Alcohol-Free Trend in Music Scene

Trombone Shorty performs at the White House in 2024, showcasing his signature blend of jazz, funk, and soul during a celebration of American music. The Grammy-nominated artist continues to honor his New Orleans roots through music and community initiatives.

Trombone Shorty, the Grammy-nominated musician synonymous with New Orleans’ vibrant music scene,
has announced a partnership with Mockly, a locally founded premium mocktail brand. The collaboration bridges his personal lifestyle with a growing cultural shift toward inclusive, alcohol-free social options while paying homage to the city that shaped his sound.

Troy Andrews, known professionally as Trombone Shorty, has built an international reputation for his genre-defying music that fuses jazz, funk, soul, R&B and rock. A child prodigy from New Orleans’ Tremé neighborhood, he earned his nickname as a young boy when his trombone dwarfed his frame. Today, he’s one of the city’s most celebrated cultural ambassadors, headlining events like the New Orleans Jazz & Heritage Festival and hosting the annual Treme Threauxdown concert.

Trombone Shorty enjoys a Mockly mocktail, part of his new partnership with the New Orleans-based beverage brand. 

The partnership with Mockly aligns with Andrews’ personal choices — he has never consumed alcohol, once noting that the craziest thing he has ever done was getting a panther tattooed on his left shoulder at 18 — and his commitment to representing New Orleans’ rich cultural legacy. Mockly, launched in 2020, has gained attention for its handcrafted, non-alcoholic beverages like Love Bite (pomegranate ginger tonic) and Baron von Blue (blueberry rose spritz), offering a fresh way to enjoy the city’s festive spirit.

“This is about celebrating the culture I grew up with and making it accessible to everyone,” Andrews said. “Mockly is something I enjoy and believe in — it’s part of what makes New Orleans special.”

The collaboration comes as demand for alcohol-free beverages surges, driven by a new generation seeking flavorful alternatives without compromising the social experience. Mockly’s co-founder, Aimee Sedky, emphasized how seamlessly Andrews embodies the brand’s mission. “Trombone Shorty represents the joy and inclusivity of New Orleans, which is exactly what Mockly stands for,” Sedky said.

Andrews’ influence extends beyond music. Through the Trombone Shorty Foundation, he has worked to nurture the next generation of New Orleans musicians, ensuring the city’s rich traditions remain vibrant. This dedication to cultural preservation mirrors Mockly’s mission to reflect New Orleans’ unique flavor and spirit.