Master P Joins UNO as Head of Basketball Operations

Photo Courtesy UNO Athletics 

Hip-hop mogul, entrepreneur, and former pro basketball player Percy "Master P" Miller has been named President of Basketball Operations for the University of New Orleans men’s basketball team, a move that brings both star power and deep local roots to the Privateers program.

Miller, a New Orleans native, is best known for transforming Southern hip-hop with No Limit Records, but his influence extends far beyond music. A former college and professional basketball player with stints in the CBA, NBA preseason, and summer leagues, he has spent the past two decades coaching and mentoring young athletes.

“This is a tremendously exciting day for the future of New Orleans Privateers basketball,” said head coach Stacy Hollowell. “Coach Miller cares deeply about his city, the University of New Orleans, and Privateers basketball. We will benefit from his basketball knowledge and his relationships with people within the city and the game.”

Miller’s impact in basketball stretches back to his days coaching elite AAU squads, where he helped develop future NBA players like DeMar DeRozan, Brandon Jennings, Lance Stephenson, and Jalen Suggs. Now, he aims to bring that same passion for player development and community leadership to UNO.

“As a kid growing up in New Orleans, I can honestly say that basketball changed and saved my life,” Miller said. “At that time, UNO was one of the best programs in the country. It was all about Privateer Nation, and there was so much excitement on the Lakefront. I’m committed to bringing that winning tradition back.”

Miller’s appointment isn’t just about on-court success — he sees it as a mission to develop young athletes into future leaders.

“This is bigger than the game — it’s about educating and creating future leaders at the same time. I’m here to make sure these young student-athletes have the opportunities, resources, and mentorship to succeed on and off the court. UNO is our culture, our community, our city, our team, and our family. It’s time to bring the love and passion back to New Orleans basketball.”

Miller’s basketball journey began at NORD parks before he attended Booker T. Washington and Warren Easton high schools. He played collegiately at the University of Houston and Merritt College in Oakland, later earning a business degree. His professional experience includes time with the Fort Wayne Fury, San Diego Stingrays, and Las Vegas Rattlers in the CBA, as well as preseason and summer league runs with the Charlotte Hornets, Toronto Raptors, Dallas Mavericks, Denver Nuggets, and Sacramento Kings.

Despite his success in music and business, coaching and mentorship have remained central to Miller’s purpose. As the founder of the Team Hope Foundation, he has dedicated himself to community outreach, youth programs, and providing resources to underserved families.

Miller, who holds honorary doctorates from Lincoln University and Grambling State University, has received keys to multiple cities, including New Orleans, Memphis, Houston, and Charlotte. His latest role at UNO reinforces his commitment to uplifting his hometown.

Announcing the news on social media, Miller tweeted: “Today is the start of a new journey as the President of Basketball at the University of New Orleans. #GodIsGood”