Cardi B Moves Into Ownership With Fashion, Beauty Brands Backed by Revolve

Anthony Kane, via Wikimedia Commons

Cardi B is stepping into a new era — one defined not by chart-topping singles, but by legacy, ownership, and long-term vision. The Grammy-winning rapper has announced a high-stakes joint venture with California-based retail powerhouse Revolve Group to launch her first fully owned fashion and beauty brands.

It’s a power move rooted in intention. In a post shared on X, the Bronx native outlined the inspiration behind her next chapter: “Coming from a Caribbean family, the goal is always to OWN!” she wrote. “I want to leave [my kids] with something they can carry for generations to come, something that their mother built from the ground up.”

This isn’t a licensing deal or endorsement. Cardi, born Belcalis Almánzar, has spent years behind the scenes working through major collaborations with brands like Fashion Nova, Reebok and NYX. Now, she’s channeling that experience into a venture she can call her own — shaped by her values, aesthetic and business acumen.

The partnership with Revolve aims to establish a billion-dollar multibrand company, one built to last. It’s a real business play, backed by long-term goals, hands-on involvement, and a team that includes creative director and longtime manager Patientce Foster, stylist Kollin Carter, and PR veterans Jennifer Walker and Adam Drawas.

“This is a lifetime brand,” Foster said in a recent WWD cover story.

“I don’t want my kids to be fighting with record labels on how much percent they’re going to get with my music,” Cardi added. “I’m doing this for me. Not for everybody else.”

The first collection will feature a fashion line inspired by Cardi’s signature style — form-fitting, body-positive silhouettes, real sizing and quality materials. “If it’s a size small, it should be a true size small,” she said, referencing her early days hustling for clothes that actually fit. “I want people to come back.”

Beauty is also in the works, marking Revolve’s first move into that space. It’s a natural extension for Cardi, whose bold glam has become part of her cultural impact — from elaborate nails to dramatic makeup and hair. She says the goal is to offer products that reflect her personal style but also meet high performance and quality standards.

Executives at Revolve — including co-founders Michael Mente and Mike Karanikolas, and chief brand officer Raissa Gerona — see the partnership as a long-term play with global reach. With a fan base that spans continents, Cardi’s influence gives Revolve a chance to grow internationally, particularly in beauty.

“From Paris runways to the Bronx to Coachella, Cardi moves culture,” Gerona said. “This isn’t just about style — it’s about scale.”

The venture represents a broader shift in celebrity entrepreneurship — from endorsements to equity. With both sides aligned on strategy and substance, the launch stands to redefine what celebrity ownership can look like in fashion and beauty.

The first products from Cardi B’s joint venture with Revolve are expected later this year.