Nicki Minaj Drops New Sneaker Collection With LØCI, Blending Style and Sustainability

Nicki Minaj appears in a promotional image for her initial sneaker collaboration with British brand LØCI. The rapper and fashion icon, now releasing her second collection with the Black-owned company, is an equity partner and creative force behind the designs. (Photo courtesy of LØCI)

Nicki Minaj’s fashion résumé is nearly as deep as her musical one. A generational icon with more than 100 million records sold, countless award wins, and a legacy as one of hip-hop’s most influential figures, Minaj has also built a parallel empire in beauty and fashion. Her collaborations with Fendi, MAC Cosmetics, and numerous red carpet looks have made headlines for more than a decade.

Now, the multiplatinum artist is expanding that legacy with the release of “DØPAMINE,” her latest sneaker collection in partnership with British brand LØCI. The limited-edition drop blends bold design with eco-conscious innovation and follows her first successful launch with the company.

Retailing for $145, the sneakers feature a sculptural, multi-textured upper, oversized lacing, and a chunky EVA midsole designed for comfort and impact absorption. Each pair is crafted from LØCI’s signature vegan material, made from recycled ocean plastic — 20 bottles per shoe — reinforcing the brand’s sustainability mission.

“DØPAMINE signifies that beautiful rush you feel when you're at your happiest place and higher self,” Minaj said in a statement. “We can’t just stand here. These comfortable, yet flyer-than-fly sneakers fit everyone so well. I absolutely LOVE this style.”

Minaj is more than a spokesperson — she’s a key equity stakeholder and creative driver behind the brand. LØCI, a Black-owned company founded in 2021 by brothers Emmanuel and Frank Eribo, has gained recognition for its fashion-forward approach and environmental focus. The collaboration with Minaj adds cultural momentum to its growing global presence.

“Nicki brings an unmatched level of creativity and vision to everything she does,” said CEO Emmanuel Eribo. “With DØPAMINE, we’re seeing that vision realized in a way that’s bold, fresh, and globally relevant.”

From dominating Billboard charts to breaking barriers in fashion and business, Minaj’s influence stretches across industries. This drop — rooted in self-expression, sustainability, and ownership — reflects her long-standing ethos of doing things on her own terms.

The LØCI x Nicki Minaj “DØPAMINE” collection is available now at www.lociwear.com/Nicki.