Showing posts with label Artist News. Show all posts
Showing posts with label Artist News. Show all posts

Friday, February 21, 2025

Jerry Butler, Soul Legend Behind ‘For Your Precious Love,’ Dies in Chicago

Courtesy Photo: Stax Records
Jerry Butler, the smooth-voiced baritone whose blend of gospel roots, Chicago rhythms, and heartfelt soul earned him the nickname "Iceman," died Thursday night at his home in Chicago. He was 84.

His assistant, Marty, whom Butler called his “niece at heart,” confirmed his passing to TMZ, citing natural causes. Butler had been battling Parkinson’s disease.

Born in Sunflower, Mississippi, in 1939, Butler moved with his family to Chicago’s Cabrini-Green housing complex at the age of three. Raised in a deeply religious household, he was discouraged from listening to blues, but his love for music flourished through church choirs and television’s "Hit Parade." He learned to write songs by studying sheet music from Hit Parade magazine, setting the foundation for a career that would shape soul music.

Butler’s life changed in 1953 when he joined the Northern Jubilee Singers, a gospel group led by Rev. Annabelle Mayfield. There, he met her grandson, a young man with a soaring tenor voice named Curtis Mayfield. The two went on to form The Impressions, whose music would later become the soundtrack of the civil rights movement.

As the group’s lead singer, Butler helped propel their first hit, For Your Precious Love, in 1958. Rolling Stone ranked the song No. 335 on its "500 Greatest Songs of All Time" list, and it remains a cornerstone of doo-wop and early soul. The Impressions' music traversed changing times and social movements, earning them a spot in the Rock & Roll Hall of Fame in 1991.

Shortly after the release of For Your Precious Love, Butler embarked on a solo career, but early success eluded him. That changed when he reunited with Mayfield to craft "He Will Break Your Heart," a 1960 hit that re-established Butler as a formidable solo artist. He continued to record throughout the 1960s, eventually teaming up with songwriter-producers Kenny Gamble and Leon Huff, who pioneered the "Philly sound." Together, they produced classics such as "Never Gonna Give You Up," "Hey Western Union Man," and "Only the Strong Survive." The latter, a testament to resilience, was inspired by advice Butler's mother gave him after a teenage heartbreak.

His influence extended beyond his own recordings. "I’ve Been Loving You Too Long," a song he co-wrote with Otis Redding, became a standard covered by Aretha Franklin, the Rolling Stones, Tina Turner, and others. Method Man, Missy Elliott, The Game, and Snoop Dogg later sampled Butler’s music, ensuring his legacy endured across generations.

Though music was his first calling, Butler pivoted to public service in the 1980s. With support from Chicago Mayor Harold Washington, he was elected to the Cook County Board of Commissioners in 1985. During his 32-year tenure, he chaired the Health and Hospitals Committee and served as vice chair of the Construction Committee. He also advocated for artists’ rights, working to secure royalties and benefits for musicians.

Outside of politics, Butler remained an enduring presence in entertainment. He hosted PBS specials on doo-wop and R&B history, appeared in the 1972 film "The Thing with Two Heads," and even starred in a 1980s McDonald’s commercial for the McD.L.T., crooning about “cool” lettuce and tomato opposite Aretha Franklin.

Butler’s wife, Annette, whom he married in 1959, died in 2019. He is survived by their sons, Anthony and Randy, four grandchildren, and a great-grandchild.

Thursday, February 20, 2025

Beyoncé Expands Cécred to Ulta Beauty in Record-Breaking Retail Move

Courtesy Photo: Cécred
Beyoncé is making power moves once again — this time in the beauty industry. Her hair care brand, Cécred, is set to launch in over 1,400 Ulta Beauty stores nationwide and online starting April 6, marking the largest exclusive hair care rollout in the retailer’s history.

The partnership between Cécred and Ulta Beauty expands access to the Grammy-winning artist’s "science-backed and ritual-inspired" hair care products, which debuted just a year ago. Until now, Cécred has been available only through its direct-to-consumer website.


Beyoncé took to Instagram on Wednesday to share the news with her 312 million followers, posting a video where she delivers her iconic “World stop... carry on” line from Nicki Minaj’s 2014 hit “Feeling Myself.” Dressed in a sleek, thigh-slit white gown, she teased the expansion while sitting in front of a mirror as her hair blew in the wind.

Since its February 2024 launch, Cécred has gained a dedicated following. The collection includes the bestselling Hydrating Shampoo and Conditioner, the Fermented Rice & Rose Protein Ritual, and the Restoring Hair & Edge Drops — products the brand position as designed to strengthen and nourish all hair types.

“Cécred is rooted in the deep connection we share with hair across generations,” the brand states on its website. “Blending patent-pending technology with ancient wisdom, our formulas are designed to promote healthier, stronger, and more resilient hair.”

Ulta Beauty’s nationwide footprint and full-service in-store salons make it a strategic partner for Cécred, allowing customers to not only shop the brand’s full range but also experience it through exclusive salon services. The rollout will include prominent in-store branding, interactive displays featuring Cécred’s sleek, patent-pending bottles, and a first-of-its-kind salon integration.

The move signals a major moment for Cécred, solidifying its place in the competitive hair care industry while reinforcing Beyoncé’s influence beyond music. With its expansion into Ulta Beauty, the brand is now more accessible than ever — offering fans and beauty lovers alike the opportunity to bring a touch of Queen Bey’s hair care routine into their own homes.

Tuesday, February 18, 2025

Rihanna Supports A$AP Rocky as Jury Returns Not Guilty Verdict

Rihanna and A$AP Rocky, seen in a Fenty Skin campaign. Rocky was found not guilty today of two felony assault charges stemming from a 2021 shooting incident in Los Angeles. 
A Los Angeles jury has acquitted rapper A$AP Rocky of two felony assault charges related to a 2021 shooting incident involving his former friend, Terell Ephron, known as A$AP Relli. The jury deliberated for approximately three hours before delivering the not-guilty verdict.

Following the verdict, A$AP Rocky, whose legal name is Rakim Mayers, expressed his gratitude, stating, "Thank y'all for saving my life."

He then embraced his partner, Rihanna, who had been present throughout the trial, along with their two young sons.

The charges stemmed from a November 6, 2021, altercation in Hollywood, where Ephron alleged that Mayers pointed a semi-automatic firearm at him and fired, resulting in minor injuries. The defense contended that the weapon was a prop gun from a music video shoot, firing only blanks, and argued that Ephron was the aggressor in the incident.

During the trial, fellow A$AP Mob member A$AP Twelvyy testified, supporting the defense's claim that the gun was a prop and that Ephron had instigated the confrontation. The prosecution, however, maintained that Mayers had deliberately fired at Ephron.

Los Angeles County District Attorney Nathan J. Hochman acknowledged the jury's decision, stating, "While this was not the result we sought, we respect the jury’s decision and the integrity of our justice system."

With this acquittal, Mayers avoids a potential sentence of up to 24 years in prison. Ephron has also filed a civil lawsuit against Mayers, which remains pending.

This verdict concludes the criminal proceedings related to the 2021 incident, allowing Mayers to continue his personal and professional life without the looming threat of incarceration.

Friday, February 14, 2025

Judge Dismisses Jay-Z Sexual Assault Case ‘With Prejudice,’ Ending Legal Battle

Jay-Z has been officially cleared of sexual assault allegations after a Jane Doe accuser voluntarily dismissed her lawsuit with prejudice, preventing it from being refiled. The lawsuit, which initially named Sean "Diddy" Combs and later identified Jay-Z as "Celebrity A," alleged an attack took place in 2000 at one of Combs' parties following the MTV Video Music Awards. The abrupt dismissal marks the end of a case that had drawn significant media attention and public scrutiny.
In a statement issued Friday, Jay-Z, whose real name is Shawn Carter, denounced the lawsuit as "frivolous, fictitious, and appalling." “This civil suit was without merit and never going anywhere,” he said. “The fictional tale they created was laughable, if not for the seriousness of the claims. I would not wish this experience on anyone. The trauma that my wife, my children, loved ones, and I have endured can never be dismissed.”

The lawsuit, filed in December, accused Jay-Z of sexual assault and described him as an accomplice to an alleged crime committed at Combs' party. The plaintiff, who remained anonymous under the pseudonym Jane Doe, claimed she had been drugged and raped. However, inconsistencies in her allegations, including statements she made during a mid-December NBC interview in which she admitted to “mistakes,” weakened the case.

Jay-Z’s legal team, led by high-profile attorney Alex Spiro, aggressively pushed back against the allegations. Spiro dismissed the claims as “heinous and false,” highlighting discrepancies in Doe’s account and challenging the credibility of her accusations. Spiro also attempted, unsuccessfully, to have the plaintiff's real name disclosed and sought legal consequences for what he described as a “lack of diligence” in pursuing the case.

Legal maneuvers escalated when Jay-Z filed a separate lawsuit against Doe's attorney, Tony Buzbee, accusing him of extortion. The high-profile Texas lawyer, known for taking on powerful defendants, had previously represented multiple women in sexual misconduct cases against Combs. However, the credibility of the allegations against Jay-Z remained in question, leading to a swift dismissal.

Following the voluntary withdrawal of the lawsuit, Spiro emphasized his client’s complete exoneration. “The false case against Jay-Z, that never should have been brought, has been dismissed with prejudice,” Spiro said. “By standing up in the face of heinous and false allegations, Jay has done what few can — he pushed back, he never settled, he never paid one red penny, he triumphed and cleared his name.”

Legal experts note that a dismissal with prejudice ensures the case cannot be refiled in its current form, providing a definitive conclusion to the lawsuit.

Meanwhile, Combs, who remains entangled in multiple legal battles, has yet to issue a statement regarding the latest development. The dismissal comes at a time when the hip-hop mogul faces mounting scrutiny over separate allegations. Despite being removed as a defendant in this particular case, his legal troubles are far from over.

For Jay-Z, the ruling represents both a personal and professional victory. The Roc Nation founder and billionaire entrepreneur has built an empire spanning music, business, and philanthropy. Throughout the ordeal, he maintained his innocence, refusing to engage in settlements or negotiations that would suggest otherwise. The legal victory underscores his commitment to fighting allegations he deemed baseless.

While the case has been closed in court, the public discourse surrounding high-profile accusations and legal battles in the entertainment industry is far from over. The impact of such claims, even when dismissed, lingers in the court of public opinion, leaving lasting effects on reputations and careers. For now, however, Jay-Z walks away from the legal battle unscathed, his name cleared in a lawsuit that will not see another day in court.

Wednesday, February 12, 2025

From Houston to High Fashion: Paul Wall and Paul Masson Celebrate ‘ICE’ with Exclusive Jewelry Drop

Paul Wall showcases the custom Paul Masson ICE chain and brandy, part of a giveaway tied to his upcoming birthday bash. The Houston rapper and jeweler Johnny Dang are offering one fan the chance to win the $15,000 pendant as the city prepares to celebrate Wall’s legacy.
Paul Wall, the Houston rapper known as "The Iceman," is giving one lucky fan the chance to experience his signature lifestyle, complete with a $15,000 custom chain designed by his longtime jeweler Johnny Dang and a VIP trip to his birthday concert in Dallas. The contest, backed by Paul Masson Brandy, promises the winner an exclusive backstage party where Wall will personally present the jewelry while bottles of Paul Masson ICE, the liquor brand’s latest flavored brandy, are poured.

At first glance, the collaboration seems like a natural fit. Wall, who helped make diamond-studded grillz a hip-hop staple, has built his image around jewelry, luxury, and Houston’s underground rap scene. His partnership with Dang is legendary, their influence cemented in hip-hop history. Owning a custom Johnny Dang chain isn’t just about flash — it’s a status symbol, making this contest feel like more than just a promotional stunt. But behind the glitz and exclusivity, there’s a familiar tension between hip-hop culture and corporate branding, raising the question of whether this is an authentic moment or just another attempt to sell more liquor.

The intersection of hip-hop and alcohol marketing is nothing new. Liquor brands have spent decades embedding themselves into rap culture, from the days when Cognac companies latched onto their unprompted shoutouts in lyrics, to modern deals where rappers become the face of a brand, collecting checks while pushing bottles.

The custom Paul Masson ICE chain, designed by famed jeweler Johnny Dang, features VS and VVS diamonds set in a frosty light blue medallion, mirroring the brand’s signature colors and cooling effect.
 Paul Masson has followed that formula, leveraging hip-hop’s love of luxury while maintaining a mass-market appeal. Its new Paul Masson ICE brandy was even designed with a gimmick tailored to Wall’s persona — the bottle’s thermochromic label shifts color when chilled, mimicking the way diamonds catch the light. Even its 59-proof alcohol content is a nod to Wall’s Houston roots, referencing the 5900 block of Southlea Street where he lived when he dropped "The People's Champ," his Billboard No. 1 album that turns 20 this year.

Wall’s influence, however, extends beyond marketing deals and jewelry. He has remained deeply connected to Houston’s rap scene and his community, organizing school supply drives, helping with Hurricane Harvey relief efforts, and maintaining his independence in an industry that often exploits artists. He built his brand from the ground up, and his partnership with Dang revolutionized custom jewelry in hip-hop. That legacy is part of what makes this contest appealing — this isn’t just a chain; it’s a symbol of the culture Wall helped shape.

But that authenticity is also what makes the campaign feel like a double-edged sword. For one lucky winner, it’s a chance to step into Wall’s world, draped in a Johnny Dang original while rubbing elbows backstage at a hip-hop event. For everyone else, it’s a well-executed advertisement disguised as a cultural moment. The contest runs through Feb. 28, with details available at PaulMassonIce.com, but as hip-hop continues to be one of the most powerful marketing tools in the world, the bigger conversation about how brands capitalize on the culture is far from over.

Monday, February 10, 2025

Ye and the Art of the Swastika Grift: Kanye Drops Super Bowl Ad for Nazi Merch, Then Disappears

A screengrab fromYe's Super Bowl commercial.

After a weekend of hateful posts on X — where he declared himself a Nazi, praised Adolf Hitler, and made a series of misogynistic and conspiracy-laden remarks — Ye’s account suddenly disappeared Sunday night. The move came hours after he aired a bizarre self-shot Super Bowl commercial, directing viewers to his website, yeezy.com, where the only item for sale was a $20 white T-shirt emblazoned with a black swastika.

The page featured no explanation, only the text "HH-01," a term widely interpreted as shorthand for “Heil Hitler.” The Anti-Defamation League quickly condemned the shirt, calling it “further proof of Ye’s dangerous, escalating antisemitism.” The organization, which combats anti-Jewish discrimination, pointed out that the swastika “continues to threaten and instill fear in those targeted by white supremacy.”

The Super Bowl ad, which aired in select markets including Los Angeles, showed Ye reclining in a dentist’s chair, telling viewers, “I spent all the money for the commercial on these new teeth. So once again, I had to shoot it on the iPhone. Um, um, um, go to yeezy.com.” There was no mention of the swastika shirts, but by Monday morning, they were the only item available for purchase.

In an ironic twist, Ye had explicitly stated days earlier that he would never sell such a shirt, posting: “I would never sell a swastika tee because people could be physically harmed wearing it … I love my fans and supporters.” His rapid reversal fueled speculation that his latest spiral is not just another episode of erratic behavior but a calculated attempt to provoke outrage and capitalize on controversy.

Before his abrupt departure from X, Ye expressed gratitude to Elon Musk for keeping his platform open to him. “I appreciate Elon for allowing me to vent,” he wrote. “It has been very cathartic to use the world as a sounding board.”

Musk, for his part, publicly distanced himself from Ye's content but allowed him to continue posting well beyond the point where most accounts would have been banned. He acknowledged that Ye had posted explicit content, replying to one X user, “Given what he has posted, his account is now classified as NSFW. You should not be seeing that anymore.”

Ye’s latest outburst also included a bizarre defense of jailed music mogul Sean “Diddy” Combs, whom he called his “idol” while criticizing celebrities for not speaking out on Combs’ behalf. He then claimed “dominion” over his wife, Bianca Censori, who has drawn attention in recent weeks for appearing nearly nude in public alongside Ye.

His antisemitic rhetoric is nothing new. In 2022, he infamously tweeted that he was going “death con 3 on Jewish people,” which led to his suspension from Twitter and Instagram, the loss of multi-billion-dollar deals with Adidas and other companies, and widespread condemnation. He later apologized in 2023, claiming he was committed to “learning from the experience.” But as his latest meltdown demonstrates, any notion of repentance was short-lived.

Now, Ye’s X account is gone, his swastika-laden shirts are the only remnant of his latest self destruction, and his Super Bowl stunt has left the world wondering: Will he finally face real consequences, or is this just another cycle in his endless spiral of controversy?

Saturday, February 8, 2025

Gary Grier, Veteran Member of The Contours, Dies at 72

Gary Grier, bottom left, with The Contours in 2017. Grier, a longtime member of the Motown vocal group, died in February, the band announced.
Gary Grier, a veteran performer and staple of Motown’s legendary vocal group The Contours, has died at 72. The group announced his passing on Facebook.

"Today, we lost one of our own," the statement read. "We are profoundly saddened by the sudden death of Gary Grier. He was an integral part of our group, and he will be sorely missed. Our thoughts and prayers go out to all of Gary’s family and friends."

Grier, who joined The Contours in 1993, spent more than three decades helping preserve and extend the legacy of one of Motown’s most beloved groups. Although he was not part of the original lineup, his voice and stage presence became a defining part of the band’s continued success. He took over after the departure of Darell Nunlee, joining a roster that had already been evolving since the group's early years.



The Contours first rose to fame in the early 1960s as one of Motown’s premier vocal acts. Their signature hit, “Do You Love Me,” written by Berry Gordy, was a massive success in 1962, topping the R&B charts and reaching No. 3 on the Billboard Hot 100. The track, known for its raw, high-energy vocals, became one of the defining sounds of early Motown and sold more than a million copies.

The song experienced a second wave of success in 1988, when it was prominently featured in the box-office smash Dirty Dancing. The exposure propelled it back onto the Billboard Top 40 charts for another eight weeks, introducing a new generation to the group’s infectious sound.

Beyond “Do You Love Me,” The Contours recorded several other charting singles, including “Can You Do It,” “Shake Sherry,” “First I Look at the Purse” and “Just a Little Misunderstanding.” Though they never reached the same heights as their debut smash, The Contours’ impact on rhythm and blues — and their reputation as one of the most dynamic acts in early Motown history — remained intact.

Grier played a key role in keeping the group’s legacy alive, performing well into the 2000s alongside longtime members Joe Billingslea and Al Chisholm. SoulTracks.com described him as “a seasoned performer with a commanding stage presence”, a reputation he upheld in performances across the country.

The Contours remained active in the decades following Motown’s golden era, adapting to lineup changes while continuing to tour and perform for loyal fans. In 2015, they were inducted into the R&B Hall of Fame, followed by their 2016 induction into the Michigan Rock and Roll Legends Hall of Fame.

Friday, February 7, 2025

Master P, Louis Armstrong, Lil Wayne Among Inductees on New Orleans Walk of Fame

Master P
New Orleans’ rich cultural legacy is now set in stone — literally.

On Thursday, hip-hop mogul and city ambassador Percy "Master P" Miller officially unveiled the New Orleans Walk of Fame in downtown New Orleans, honoring 50 influential figures who have shaped the city’s music, sports, business, and activism.

The inductees — ranging from jazz greats and hip-hop pioneers to civil rights leaders, actors, and entrepreneurs — were honored with custom-designed Fleur-de-lis plaques embedded along Canal Street.

"This Walk of Fame is a curriculum," Master P said. "We want kids to be able to know who these people are and who these people were. So, from Louis Armstrong to Tom Benson to Archie Manning, we want people to be able to celebrate the greats that come from here."

The inaugural class includes music legends such as Armstrong, Fats Domino, Allen Toussaint, and Lil Wayne, alongside actors like Wendell Pierce and Carl Weathers and sports icons Peyton, Eli and Archie Manning. The honorees also include trailblazers in politics, education, and activism, such as civil rights attorney A.P. Tureaud, restaurateur Leah Chase and educator Norman Francis.

New Orleans Mayor LaToya Cantrell, the city’s first Black woman mayor, was among the inductees and played a key role in bringing the Walk of Fame to life. The city has granted 4.5 miles for expansion, and plans are already in motion to establish a museum highlighting the contributions of each honoree.

The Fleur-de-lis plaques, created by local artist Brandon "BMike" Odums, reflect a symbol that has been woven into New Orleans’ history since its founding in 1718 and remains synonymous with the city’s identity.

Master P and Joseph "Mongo" Mongeluzzi, global vice president of nightlife and entertainment for Hard Rock International and Seminole Gaming, stand Friday with memorabilia from the No Limit Reunion Tour donated to Hard Rock Cafe New Orleans.
Following the Walk of Fame unveiling, Master P continued the celebration Friday by donating a piece of hip-hop history to the Hard Rock Café New Orleans on Bourbon Street. The rap icon handed over the camouflage outfit he wore on the No Limit Reunion Tour in 2020 during performances of his anthems "Make 'Em Say Uhh!" and "I Got the Hook-Up!"

“We’re thrilled to welcome this new piece of memorabilia to our extensive collection of items from music history,” said Giovanni Taliaferro, vice president of memorabilia and design at Hard Rock International. “Master P’s influence on Southern hip-hop is undeniable, and we are proud to showcase this outfit in New Orleans, where locals and fans alike can celebrate his legacy for years to come.”



The donation ceremony was attended by family, friends, and fans, adding to the excitement of a day that celebrated New Orleans’ rich artistic and cultural heritage. With the Walk of Fame set to expand and a museum in the works, Master P and city officials hope the project will serve as an educational and inspirational landmark for generations to come.

For visitors, Super Bowl LIX attendees, and lifelong residents alike, the Walk of Fame now stands as a permanent tribute to the figures who made New Orleans the cultural powerhouse it is today.

Ye's Latest Rant: Praise for Hitler, Support for Diddy, and More

Kanye West, reignited controversy with an explosive spree of antisemitic posts on X, echoing the rhetoric that cost him billion-dollar fashion deals and mainstream credibility two years ago.

In dozens of posts early Friday morning, he praised Hitler, called himself a Nazi, and dismissed antisemitism as “just some bulls–t Jewish people made up to protect their bulls–t.” Making it clear that his statements were intentional and not influenced by substances, he wrote, “AMY JEWISH PERSON THAT DOES BUSINESS WITH ME NEEDS TO KNOW I DONT LIKE OR TRUST ANY JEWISH PERSON AND THIS IS COMPLETELY SOBER WITH NO HENNESY.” He doubled down moments later, adding, “IM NEVER APOLOGIZING FOR MY JEWISH COMMENTS.”

Ye on X
The outburst was a near-carbon copy of his 2022 antisemitic tirades, which included incendiary remarks on social media, a string of unhinged interviews, and an infamous dinner with Donald Trump and white nationalist Nick Fuentes at Mar-a-Lago. The fallout was swift, as Adidas, Balenciaga, and GAP all severed ties, stripping him of lucrative partnerships. He was banned from multiple platforms and lost an estimated $1.5 billion in brand value in just a matter of weeks. Despite eventually being reinstated on X, his latest comments have once again raised the question of whether there will be lasting repercussions this time around.

In the midst of the antisemitic rant, Ye abruptly pivoted to advocating for the release of Sean "Diddy" Combs, who remains jailed on federal charges. “FREE PUFF,” he posted to his 32 million followers, calling Combs his “idol” and “hero.” Hours later, he stunned fans by announcing a Yeezy x Sean John collaboration, claiming it was something they had discussed before Combs’ arrest. “I’M SELLING THE SEAN JOHN COLLABORATION THAT ME AND MY BROTHER SPOKE ABOUT BEFORE THEY LOCKED HIM UP WE SPLITTING THE PROFITS 50/50.” He went further, alleging that Combs is prohibited from earning money while behind bars, saying, “I JUST FOUND OUT THAT PUFF IS NOT ALLOWED TO MAKE OR COLLECT MONEY WHILE HE'S LOCKED UP SO I'MA SEND HIS HALF OF THE MONEY TO JUSTIN.”

The move was unexpected given Ye’s history with Combs. In 2022, Combs publicly condemned Ye for his "White Lives Matter" stunt and attempted to intervene during his antisemitic meltdown. Ye responded by mocking him, calling him a pawn of Jewish executives. Now, despite their past tension, Combs acknowledged Ye’s support from jail, writing on Instagram, “Thank you to my brother @Ye YEEZY.COM.” His son, Christian Combs, echoed the message in a repost.

Ye didn’t stop with Combs. In his flurry of posts, he also attacked other celebrities for not speaking out, calling them “pssies” and “btches,” and praised Chris Brown, despite Brown facing past allegations of violence against women. He hurled homophobic slurs, made crude remarks about former Vice President Kamala Harris, and made a series of bizarre declarations, including claiming that he is a billionaire again, announcing that he is a racist, and stating that he no longer listens to rap music.

While the backlash to Ye’s comments has been swift, his X account remains active, a stark contrast to 2022 when his antisemitic remarks led to outright bans from Twitter and Instagram. His willingness to embrace public self-destruction—burning bridges, alienating allies, and reveling in controversy—seems to know no bounds. The only question now is whether he will once again face real consequences or if the cycle of outrage and acceptance will repeat itself yet again.

Thursday, February 6, 2025

Long Live Dilla: Detroit Honors Hip-Hop Visionary With Street Renaming and ‘J Dilla Day’

The newly unveiled J Dilla Street sign stands at the intersection of Nevada and Charest in Detroit today, a day before what is now officially recognized as "J Dilla Day." 
Detroit has immortalized J Dilla, the visionary producer and hip-hop artist, with a street named in his honor and an official day of recognition in his hometown.

On Thursday city officials, fans, and Dilla’s family gathered for the unveiling of J Dilla Street, marking the corner of Nevada and Charest on the east side of Detroit — just steps from where he grew up. The ceremony took place on the eve of what is now officially "J Dilla Day," set to be observed annually on February 7, following a unanimous vote by the Detroit City Council earlier this week.
Dilla’s daughters, Ja'Mya Yancey and Ty'Monae Whitlow, were in attendance to witness the momentous occasion.

"Words cannot describe how grateful we are for this declaration," Ja’Mya said. "For years, he has been celebrated all over the world, and this is such a monumental step to help us continue the work he left behind."

J Dilla, born James Dewitt Yancey, rose to prominence in the mid-1990s as a member of the influential rap group Slum Village before solidifying his place as one of the most revered producers in hip-hop. His distinct, jazz-infused, off-kilter drum patterns and soulful sampling techniques redefined production, influencing artists such as The Roots, Common, Busta Rhymes, D'Angelo and Kanye West.

His solo catalog includes the critically acclaimed albums "Donuts" and "Welcome 2 Detroit," as well as production credits on classic records for A Tribe Called Quest, Erykah Badu, and Madlib, among many others.


Dilla died on February 10, 2006, at age 32 after battling thrombotic thrombocytopenic purpura (TTP), a rare blood disorder, and lupus. Despite his passing, his influence has only grown, with his beats, legacy, and signature sound continuing to inspire new generations of musicians.
The inaugural J Dilla Day in Detroit coincides with the upcoming Dilla Day L.A. concert on Saturday, hosted by Maureen "Ma Dukes" Yancey and the James Dewitt Yancey Estate. The event will feature performances by Slum Village, Guilty Simpson, and others, with proceeds benefiting victims of the Eaton wildfires.

Dilla’s daughters, now in their early twenties, say their mission is to preserve his legacy and ensure his genius is never forgotten.

"He put his stamp on the map," Ty’Monae Whitlow said. "Now it’s official. It’s on the street, and the world knows what we’ve known all along."

Killer Mike Sues Security Firm After Grammys Arrest, Claims Assault and Negligence

Photo Credit: Alberto E. Rodriguez/Getty Images for The Recording Academy
Killer Mike, the Grammy-winning rapper and activist, has filed a lawsuit against private security company S&S Labor Force, alleging false imprisonment, assault, and emotional distress over his arrest at the 2024 Grammy Awards.

The rapper, whose legal name is Michael Render, was detained on Feb. 4, 2024, at Los Angeles’ Crypto.com Arena, just moments after winning three Grammy Awards, including Best Rap Album for "Michael."

The lawsuit contends that security personnel wrongfully restrained and detained him, despite multiple attempts to clarify his identity and purpose for being backstage. Render alleges he was physically grabbed and surrounded by security guards as he attempted to move toward the red carpet area after his historic wins, and that their actions led to both public humiliation and physical harm.

The lawsuit, filed in Los Angeles County Superior Court, describes an incident where a female security guard allegedly used unnecessary force, grabbing Render’s arm to stop him from leaving. Render claims he was then confined by multiple security personnel, who refused to listen as he attempted to explain that he had just won three Grammy Awards and was authorized to be in the secured area.

“Defendants used their position of authority to degrade, embarrass, and physically hurt [Killer Mike] in public view, subjecting him to emotional distress and public humiliation,” the lawsuit states. The rapper contends that his detainment not only caused physical harm but also robbed him of a once-in-a-lifetime moment — celebrating his career-defining wins on one of music’s biggest nights, in front of an international television audience.

S&S Labor Force, which operates as JRM Security, has denied involvement in the incident, issuing a statement in response to the lawsuit. “We unequivocally state that we had zero involvement in the incident described,” the company said in a statement to TMZ, asserting that while they provided security for the Grammys, their personnel were not responsible for Render’s detainment. “S&S Labor Force Inc takes pride in our commitment to ethical practices and the safety of our employees, clients, and guests. We have thorough protocols in place to ensure all actions taken by our security personnel adhere to the law and our company standards. The claim in question appears to be based on misinformation and lacks credible evidence.” The company stated they are investigating the claims outlined in the lawsuit.

The arrest, which was widely publicized in real-time as videos circulated on social media showing Render being led away in handcuffs, sparked outrage among fans and the hip-hop community. Several hours later, the rapper was released without charges. In July, the Los Angeles City Attorney’s Office formally declined to pursue charges, citing a lack of evidence. That same month, Render addressed the incident through music, releasing the song "Humble Me," which included the lyrics: "I was sitting there in a room full of cops, like Daniel was sitting with the lions / I had to quiet my mind, I prayed and I prayed and I prayed / The liars were lying their lies, I kept on just keeping my faith." The song was included on his album "Michael & the Mighty Midnight Revival: Songs for Sinners and Saints."

Render, a longtime activist and advocate for social justice, has been vocal about issues of racial profiling and the treatment of Black men by law enforcement and security forces. He has spoken at length about criminal justice reform and economic empowerment within Black communities, and his lawsuit underscores what he sees as a pattern of mistreatment and excessive force used against Black men in public spaces, even in moments of triumph. His legal filing seeks unspecified damages for what he describes as a wrongful arrest that caused serious emotional and reputational harm.

Wednesday, February 5, 2025

Irv Gotti, Ja Rule and Ashanti’s Producer and Murder Inc. Founder, Dies at 54

Photo Credit: Aaron J. Thornton/Getty Images for BET

Irv Gotti, the influential music producer and record executive who built Murder Inc. Records into one of hip-hop’s most dominant labels, has died at 54.

The Hollywood Reporter first confirmed his passing Wednesday, though the cause of death has not been officially disclosed. Sources close to the situation told Variety that Gotti, born Irving Domingo Lorenzo Jr., had suffered a series of strokes in recent months, linked to his long battle with diabetes.

A key architect of early 2000s hip-hop and R&B, Gotti was the mastermind behind Ja Rule’s meteoric rise, Ashanti’s chart-topping success, and some of the most memorable rap and R&B collaborations of the era. 


As the co-founder of Murder Inc., he produced and oversaw a string of crossover hits, including "Always on Time," "What’s Luv?" and "I’m Real (Murder Remix)," which dominated radio and defined the sound of mainstream hip-hop at the turn of the millennium.

Born and raised in Queens, New York, Gotti started as a DJ and aspiring producer, earning early credits on Jay-Z’s "Can I Get A…", Foxy Brown’s "Hot Spot," and DMX’s landmark debut, "It’s Dark and Hell Is Hot" (1998). His talent for blending hard-edged rap with melodic hooks caught the attention of Def Jam executive Lyor Cohen, who gave him his own label under the Def Jam umbrella in 1998. That same year, Gotti co-founded Murder Inc. with his brother Chris Gotti, and their first major project, Ja Rule’s debut album "Venni Vetti Vecci" (1999), set the stage for the label’s ascension.

By the early 2000s, Ja Rule had evolved from a gritty rapper into a mainstream superstar, thanks in large part to Gotti’s vision. His knack for mixing rap with R&B hooks, a formula perfected in collaborations with Ashanti, Jennifer Lopez, and Fat Joe, led to back-to-back No. 1 albums and platinum-selling singles. 

In 2002, Ashanti’s self-titled debut album, produced and executive-produced by Gotti, sold over 500,000 copies in its first week and won a Grammy for Best Contemporary R&B Album. For a time, Murder Inc. rivaled Bad Boy Records and Roc-A-Fella, churning out hit after hit, with Gotti positioned as one of the most powerful executives in music.

That dominance began to unravel in 2003, when the federal government raided Murder Inc.’s offices, investigating the label for alleged money laundering and ties to drug kingpin Kenneth “Supreme” McGriff. Though Gotti and his brother were acquitted in 2005, the scandal damaged Murder Inc.’s reputation beyond repair. Around the same time, Ja Rule’s high-profile feud with 50 Cent further eroded the label’s standing in hip-hop, shifting the genre’s momentum toward a more street-oriented sound that left Murder Inc.’s brand of melodic rap-R&B hybrids struggling to maintain relevance.

Gotti rebranded the label as The Inc. in 2006, moving it under Universal Motown, but the momentum was gone. With Ashanti as the label’s only remaining major artist, The Inc. struggled, and Gotti eventually pivoted away from music, focusing on television projects, including the BET series "Tales." In 2013, he rebranded the label again as Visionary, before reviving Murder Inc. in 2017 through a partnership with 300 Entertainment. In 2022, he made headlines for selling a 50 percent stake in his Murder Inc. masters for $300 million in a deal with Iconoclast, ensuring financial control over his legacy despite the label’s decline.

In his later years, Gotti openly battled diabetes, a condition he discussed candidly in interviews. In 2023, he revealed on "Drink Champs" that the disease was taking a toll on his body, admitting that it was “not under control” despite taking insulin. "It starts deteriorating your body," he said. "And anything that tastes good is horrible for you." By August 2024, reports surfaced that Gotti had suffered another stroke, requiring the use of a cane. In a statement to The Shade Room, he addressed his health, saying, "I’m getting older, but the only thing worse than getting old is not getting old."

Even as his business ventures shifted, Gotti remained a larger-than-life personality, often making headlines for his outspoken opinions and lingering rivalries. His feud with 50 Cent, one of the most infamous in hip-hop history, resurfaced once again just hours before Gotti’s death, when 50 mocked reports that the Murder Inc. founder had suffered a stroke. Posting on Instagram, 50 wrote, "Damn, I wanted him to see my new shows, yo!"—a callous jab at his longtime adversary.

That rivalry dated back two decades, as 50 Cent’s rise coincided with Murder Inc.’s decline, leading to a years-long war of words that played out in interviews, diss tracks, and even courtrooms. In recent years, Gotti downplayed the feud’s significance, but 50’s persistent taunts kept their animosity in the public eye.

Though Murder Inc. never regained its early 2000s dominance, Gotti left an undeniable mark on hip-hop history. His production and executive credits shaped an entire era, with classics like:
  • DMX’s "It’s Dark and Hell Is Hot" (1998)
  • Ja Rule’s "Between Me and You" (2000)
  • Ashanti’s "Foolish" (2002)
  • Fat Joe’s "What’s Luv?" (2002)
  • Jennifer Lopez’s "I’m Real (Murder Remix)" (2001)
Gotti’s legacy is complicated, but his impact on hip-hop and R&B is undeniable. At his peak, he was a visionary who redefined the intersection of rap and mainstream music, helping craft some of the most enduring records of the early 2000s. His ability to blend street narratives with radio-friendly melodies influenced a generation of artists, and his business acumen paved the way for future moguls navigating the industry.

He is survived by his children, siblings, and extended family.

Tyga Announces 'Red Light Tour' Ahead of 'NSFW' Album Release

Tyga is headlining his first tour in over a decade, in support of his upcoming album "NSFW." The rapper, known for club anthems like "Rack City" and "Taste," took to Instagram on Wednesday to break the news, telling fans:

"For all my day 1s... Red Light Tour 🚨 presale tomorrow. General sale Friday 10 a.m. Tag your city!!! 🔥🔥 See y’all there!"

The 15-date tour, produced in partnership with Rolling Loud and Live Nation, kicks off March 20 in Phoenix and will hit major cities across the U.S., including stops in San Diego, Seattle, Chicago, Atlanta, and New York, before wrapping up May 3 in Hollywood, California.

'NSFW' Set to Drop Feb. 7

The tour announcement comes just days before the release of NSFW, Tyga's first full-length project in six years. The 17-track album features an eclectic mix of collaborations, including appearances from Lil Wayne, Shenseea, Cher, Flo Milli, and Ty Dolla $ign.

With a blend of hip-hop, R&B, and unexpected genre crossovers, NSFW could mark a new chapter for Tyga, who has built a career on crafting viral hits and high-energy anthems.

Tickets and Availability

Presale tickets for the Red Light Tour go live Thursday, followed by a general sale on Friday at 10 a.m. For more details, visit Tyga’s official website.

Tuesday, February 4, 2025

New Lawsuit Accuses Diddy of Drugging, Sexually Assaulting Man in 2015

Tony Buzbee, attorney representing the plaintiff in a new lawsuit against Sean "Diddy" Combs, shared details of the case on his Instagram Tuesday, alleging sexual assault and battery. The lawsuit accuses Combs of drugging and assaulting the plaintiff after a 2015 performance in Los Angeles.

Sean "Diddy" Combs is facing a new lawsuit alleging sexual assault and battery. Tuesday attorney Tony Buzbee filed a lawsuit in New York State Court on behalf of a plaintiff identified as John Doe, who was 23 years old at the time of the alleged assault in 2015. The lawsuit accuses Combs of drugging and sexually assaulting the plaintiff after a performance in Los Angeles.

According to the lawsuit, Combs attended the event to promote his Ciroc vodka brand and scout talent for Bad Boy Records. After the plaintiff’s performance, Combs allegedly approached him, leading him to believe that a record deal was a possibility. The lawsuit claims Combs then invited the plaintiff backstage, where the alleged assault took place.

The plaintiff alleges that after consuming a drink provided by a member of Combs’ team, he began to feel lightheaded and eventually passed out. Upon regaining consciousness, he says he found himself sexually assaulted by Combs, with the lawsuit further claiming that Combs performed sexual acts on him without consent.

In an Instagram post, Tony Buzbee confirmed the details, writing, “Combs lured the Plaintiff backstage after the show where Plaintiff was allegedly drugged and sexually assaulted.” Buzbee further emphasized, “This new case alleges that Defendant Combs sexually assaulted Plaintiff after luring him backstage and drugging him.”

The lawsuit also claims that Combs threatened the plaintiff, warning him that “his career would be damaged” if he spoke out.

Buzbee’s firm is preparing to file additional lawsuits against Combs and his associates. While Buzbee did not specify the exact number of cases, he indicated that many more lawsuits will be filed before the February deadline for such cases in New York. Buzbee noted, “Because there is a looming deadline for cases to be filed in New York City, I would expect many more cases will be filed by our firm prior to the end of February.”

This new lawsuit follows a previous legal battle. In November 2023, Combs' ex-partner, Cassie Ventura, filed a lawsuit accusing him of years of abuse, including sexual assault and trafficking. That case was settled privately but led to similar allegations from other individuals.

Combs is also reportedly under federal investigation. In early 2024, law enforcement agents raided several of Combs’ properties, seizing electronics and documents linked to trafficking and abuse claims. Details of the federal investigation remain largely undisclosed, though it is ongoing.

Combs' legal team has strongly denied the allegations, calling them “false and sensational.” They have consistently maintained that Combs has never sexually assaulted or trafficked anyone.

Combs' federal trial is scheduled for May 2025, though the specific court has not been disclosed.

Sunday, February 2, 2025

Beyoncé Wins Album of the Year, Kendrick Lamar and Doechii Score Historic Wins at 2025 Grammys

Beyoncé stunsin a promotional image for her "Cowboy Carter" tour, which she announced just a day before making history at the 2025 Grammy Awards Sunday. The singer became the first Black woman to win Best Country Album and finally secured her long-awaited Album of the Year win for "Cowboy Carter." (Photo: Beyoncé via X)
Beyoncé shattered barriers once again at the 67th Annual Grammy Awards, winning Album of the Year for "Cowboy Carter"— her long-awaited victory in a category that had eluded her four previous times. The win, announced Sunday night at Crypto.com Arena, made her the first Black woman in 26 years to take home the Grammy's top prize, a feat last achieved by Lauryn Hill for "The Miseducation of Lauryn Hill" in 1999.
"I just feel very full and very honored," Beyoncé said onstage, standing beside her 13-year-old daughter, Blue Ivy Carter, as she accepted the award. "It’s been many, many years, and I just want to thank the Grammys, every songwriter, every collaborator, every producer."

Her victory capped off a historic night for Black artists, with Kendrick Lamar and Doechii also securing major wins.

Beyoncé’s 'Cowboy Carter' Breaks New Ground in Country Music

Beyoncé's history-making night began even earlier in the premiere ceremony, where she became the first Black woman in 50 years to win a country Grammy. She and Miley Cyrus took home the award for best country duo/group performance for "II Most Wanted." (The Pointer Sisters last won in a country category in 1975.) Later in the main telecast, Beyoncé made history again by becoming the first Black woman to win Best Country Album for "Cowboy Carter." 
Accepting the award from Taylor Swift, Beyoncé appeared momentarily stunned.

"Wow, I really was not expecting this," she said. "I think sometimes ‘genre’ is a code word to keep us in our place as artists. I just want to encourage people to do what they’re passionate about, and to stay persistent."

Her win follows the success of "Texas Hold ‘Em," which topped the Billboard Hot 100, and her collaboration with country pioneer Linda Martell on "Spaghetti," where Martell reflects on how musical genres often serve as barriers rather than creative spaces.

The moment also came just one day after Beyoncé announced her highly anticipated "Cowboy Carter" tour, sending the BeyHive into a frenzy online.

Kendrick Lamar Reaffirms His Grammy Dominance

Kendrick Lamar continued his reign as one of hip-hop's most decorated artists, securing Record of the Year and Song of the Year for "Not Like Us." These wins bring Lamar's total Grammy count to 20, further cementing his legacy as one of rap's most critically acclaimed voices. 

In his acceptance speech, Lamar paid tribute to his hometown and family: "This is for Compton, straight up... My mom and pop out there doing front flips on the couch right now. My son is six years old. Go to sleep, it's past your bedtime right now." 

Doechii Makes History

Rising star Doechii made history by becoming the third woman to win Best Rap Album, securing the award for "Alligator Bites Never Heal." Her win represents a major milestone for women in hip-hop, breaking barriers in a category historically dominated by male artists. 
In her emotional speech, Doechii reflected on her journey: "This is for all the little Black girls who were ever told they weren't enough. We are enough. We are more than enough."

Rapsody and Erykah Badu's Collaborative Triumph

In another significant highlight of the evening, Rapsody and Erykah Badu clinched the Best Melodic Rap Performance award for their collaboration "3:AM." This victory marked Rapsody's inaugural Grammy win and Badu's first in two decades, underscoring their enduring influence in the music industry.

A Night of Legacy: Quincy Jones Tribute Brings Star-Studded Lineup

The Recording Academy also paid tribute to the legendary Quincy Jones, who died in November 2024 at age 91. The segment featured performances by Stevie Wonder, Will Smith, Janelle Monáe, and Herbie Hancock, celebrating Jones’ groundbreaking contributions to music.

The tribute included "Fly Me to the Moon," "Let the Good Times Roll," and "We Are the World," the 1985 charity single produced by Jones.

"He taught us that life is a feast, and you don’t stop ‘til you get enough," Smith said, referencing Jones’ collaborations with Michael Jackson.

For the full list of winners, go to GRAMMY.com.

Wednesday, January 29, 2025

From Battle Raps to the Grammys: Roxanne Shanté’s Influence Recognized with Lifetime Achievement Honor

Roxanne Shanté speaks during an interview on "CBS Mornings" about her journey from pioneering battle rapper to Grammy Lifetime Achievement Award honoree. The Queensbridge legend will make history as the first solo female rapper to receive the honor. (CBS Mornings via screengrab)
Hip-hop trailblazer Roxanne Shanté will make history on Feb. 1, becoming the first solo female rapper to receive the Grammy Lifetime Achievement Award at the Recording Academy’s Special Merit Awards Ceremony. The honor, recognizing her pioneering role in rap’s formative years, places Shanté among an elite group of 2025 recipients, including Prince, The Clash, Frankie Beverly, Taj Mahal, Dr. Bobby Jones and Frankie Valli.

For a culture that has often overlooked its female pioneers, Shanté’s recognition is a landmark moment. The Queensbridge native, who first gained fame at 14 years old with the groundbreaking 1984 single "Roxanne’s Revenge," helped lay the foundation for hip-hop’s global ascent. The track, a scathing response to UTFO’s "Roxanne, Roxanne," ignited The Roxanne Wars, inspiring more than 80 response songs and cementing Shanté’s reputation as one of rap’s fiercest lyricists.

2025 Grammy Lifetime Achievement Award Honorees

  • 🎤 Prince – Seven-time Grammy winner, musical innovator, and genre-defying icon behind Purple Rain and Sign o’ the Times.
  • 🎸 The Clash – British punk pioneers known for London Calling and politically charged anthems like Rock the Casbah.
  • 🎶 Frankie Beverly – Soul and R&B legend whose work with Maze produced classics like Before I Let Go.
  • 🙏 Dr. Bobby Jones – Gospel music trailblazer and longtime host of Bobby Jones Gospel, the longest-running original show on BET.
  • 🎷 Taj Mahal – Blues and world music visionary who helped redefine roots music over a six-decade career.
  • 🎤 Frankie Valli – The unmistakable falsetto behind Sherry, Can’t Take My Eyes Off You, and Big Girls Don’t Cry.
In a recent interview with CBS Mornings’ Gayle King, Shanté reflected on her journey.

"It took 40 years, but it's here. And now, all the young girls coming up in hip-hop will know that it’s possible," she said. “They’ll know that their contributions won’t be erased.”

A Battle Rap Prodigy Turned Pioneer

Shanté’s influence extended beyond the mic. She became a central figure in the Juice Crew, a legendary hip-hop collective that helped define the golden era of rap. Big Daddy Kane, Biz Markie, MC Shan, and Nas were all connected to her early impact on the Queensbridge rap scene.

However, despite her status as a teen prodigy and one of rap’s earliest female stars, Shanté saw little financial reward for her success.

"You had a record deal, you had a hit song, it was making money — but you weren’t making money," she recalled. "I was a girl. That was enough to make sure I wasn’t getting paid."

Frustrated by industry exploitation, she walked away from music in the early ’90s, choosing instead to focus on her family and education. She later earned a Ph.D. in psychology, proving that her battle spirit extended far beyond hip-hop.

A Long-Overdue Honor

In recent years, Shanté’s contributions have gained well-deserved recognition. In 2017, Netflix released "Roxanne Roxanne," a biopic chronicling her rise in hip-hop. In 2023, she received the NAACP Legacy Award and the Hip-Hop Grandmaster Award from the Paid in Full Foundation, a group dedicated to compensating hip-hop pioneers who never saw financial returns for their work.

Now, the Grammy Lifetime Achievement Award stands as the highest recognition yet of her impact. Shanté, however, sees it as more than just a personal win.

"It’s not about what I didn't get back then," she said. "It’s about making sure the next generation of girls in hip-hop never have to fight for their flowers."

Shanté’s honor comes amid a broader push to acknowledge hip-hop’s pioneers, with the Recording Academy inducting other rap icons like Grandmaster Flash & The Furious Five and Salt-N-Pepa in recent years. Her distinction as the first solo female rapper to receive the award highlights hip-hop’s evolution and growing recognition of its female architects.

Now a SiriusXM host on LL Cool J’s "Rock The Bells Radio," where she reaches seven million listeners daily, Shanté continues to amplify hip-hop’s history and the artists who helped build it. And despite stepping away from rap decades ago, her legendary skills remain sharp.

When asked if she could still freestyle on command, Shanté smiled and delivered an impromptu verse, proving that her quick-witted lyricism is as sharp as ever.

The Special Merit Awards Ceremony will take place at the Wilshire Ebell Theatre in Los Angeles on Feb. 1. The 67th Grammy Awards will air live on CBS and Paramount+ on Sunday, Feb. 2.

Monday, January 27, 2025

N.O.R.E. Rewinds Time with New Hair Dye Campaign, Challenges Grooming Norms

The box for Rewind It 10's Jet Black Hair Dye, now endorsed by rapper and "Drink Champs" podcast host N.O.R.E., marks the latest collaboration between the hip-hop icon and the brand.
N.O.R.E., the rapper-turned-podcast titan known for hits like “Superthug” and “Oye Mi Canto,” has debuted a striking new look as the ambassador for Rewind It 10, a men’s hair dye brand co-founded by fellow hip-hop heavyweight Fat Joe. Known for decades as a bald icon, N.O.R.E. has traded his signature style for jet-black hair, sparking a cultural conversation about aging, masculinity, and reinvention in hip-hop.

“Ever since I started using Rewind It 10, I’ve been looking and feeling younger,” N.O.R.E. said in a statement. “I’m proof that you can rewind time, baby!”

Rewind It 10, launched in 2023 by Fat Joe, beauty entrepreneur Carolyn Aronson, and industry veteran Jeff Aronson, has positioned itself as a disruptor in the men’s grooming industry. Its products aim to challenge the stigma around hair coloring while offering options for men to express themselves confidently. The brand has quickly gained traction, with ambassadors like DJ Khaled, Travis Kelce and Tyson Beckford joining the campaign.

For fans who remember N.O.R.E. from his “Superthug” days, the transformation is jarring. His bald look was as much a part of his persona as his gruff voice and unapologetic swagger. The move has led many to question whether this shift represents a savvy business decision, a midlife reinvention, or a genuine embrace of self-expression.

Hip-hop has long been a genre steeped in hyper-masculinity, where appearances are tied to dominance and youth. N.O.R.E.’s embrace of hair dye challenges these long-standing norms, opening the door to more nuanced conversations about aging in a culture that often prizes staying “forever young.” Fat Joe’s involvement with Rewind It 10 also underscores how prominent hip-hop figures are normalizing self-care and self-reinvention, creating space for artists to embrace change without compromising their credibility.

While N.O.R.E.’s foray into hair dye may seem like a lighthearted shift, it represents something deeper: a new chapter in the evolution of hip-hop’s elder statesmen. Artists like N.O.R.E. and Fat Joe are reshaping what it means to age within a genre that has traditionally celebrated rebellion and youthful bravado. Through ventures like this, they remain relevant while challenging outdated stereotypes about masculinity.

N.O.R.E., whose influence extends beyond music through his widely popular podcast “Drink Champs,” continues to leverage his platform to connect with audiences in unexpected ways. The podcast, ranked among Edison Research’s top 50 in the U.S., has featured cultural heavyweights such as Dave Chappelle, Alicia Keys, and Kevin Hart. N.O.R.E.’s ability to pivot between music, media, and business speaks to his entrepreneurial spirit and ability to adapt in an ever-changing industry.

Rewind It 10’s rapid rise in popularity reflects a growing cultural shift. The brand has quickly become a best-seller at major retailers like CVS and Amazon, generating more than $50 million in sales since its launch. Co-founder Jeff Aronson called N.O.R.E. “one of the most influential voices in media and culture” and praised his ability to inspire others to embrace change.

Whether N.O.R.E.’s new look is a calculated move to stay relevant or a genuine embrace of personal reinvention, one thing is certain: he continues to keep people talking. In a genre where reinvention often defines success, N.O.R.E.’s decision to embrace change reinforces his legacy as an artist who refuses to stand still.

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