The West Coast icon is currently orchestrating a multimedia expansion that proves the Doggfather's bite is still as potent as his bark. Juggling a massive double-drop for his new "Ten Til Midnight" project with a high-profile acting and producing gig alongside cinema royalty, Snoop is effectively transforming the notorious Death Row Records banner into a full-fledged Hollywood studio.
This week, it was announced that the 54-year-old mogul will star in and produce the upcoming true-crime thriller "God of the Rodeo." Partnering with Ridley Scott's Scott Free Productions, the film adapts journalist Daniel Bergner's gritty reporting from inside Louisiana's infamous Angola Prison in 1967.
Directed by Rosalind Ross, the plot follows an inmate serving a life sentence (Shia LaBeouf) who enters the facility's brutal, gladiatorial inmate rodeo. But Snoop’s involvement is not limited to trading dialogue with LaBeouf. Through his Death Row Pictures banner, he and partner Sara Ramaker are co-producing the film, while Death Row Records is handling the entire soundtrack.
“Linking up with Scott Free Productions and working with Ridley Scott and Giannina Scott on 'God of the Rodeo' is life-changing and an honor,” Snoop said in a statement to Deadline. “Rosalind Ross brought a story with heart and grit, and that's what I'm about. Me and the team at Death Row Pictures stepping in as producers, I'm acting in it, and Death Row Records is building the soundtrack — and this one got soul.”
Simultaneously, the rapper is ushering in his next musical era. On Friday, Snoop dropped the short film "Ten Til Midnight," starring a new generation of West Coast heavyweights including Ray Vaughn, G Perico, BLK ODYSSY, and Hitta J3. The cinematic release serves as the visual appetizer for his full-length studio album of the same name, slated to hit streaming platforms on April 10.
By merging cinematic storytelling with his musical output — a strategy he honed with 2024's "Missionary" and 2025's "Iz It a Crime?" — Snoop is refusing to coast on nostalgia.
From 187 on an undercover cop to executive producing with the director of "Gladiator," Snoop's evolution is one of the most compelling character arcs in hip-hop history. Death Row Records is no longer just a label; it is a cinematic universe in its infancy. And right now, the Dogg is writing a script that could see it grow into an entertainment powerhouse.






