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| Photo Credit: Aaron J. Thornton/Getty Images for BET |
Irv Gotti, the influential music producer and record executive who built Murder Inc. Records into one of hip-hop’s most dominant labels, has died at 54.
The Hollywood Reporter first confirmed his passing Wednesday, though the cause of death has not been officially disclosed. Sources close to the situation told Variety that Gotti, born Irving Domingo Lorenzo Jr., had suffered a series of strokes in recent months, linked to his long battle with diabetes.
A key architect of early 2000s hip-hop and R&B, Gotti was the mastermind behind Ja Rule’s meteoric rise, Ashanti’s chart-topping success, and some of the most memorable rap and R&B collaborations of the era.
As the co-founder of Murder Inc., he produced and oversaw a string of crossover hits, including "Always on Time," "What’s Luv?" and "I’m Real (Murder Remix)," which dominated radio and defined the sound of mainstream hip-hop at the turn of the millennium.
Born and raised in Queens, New York, Gotti started as a DJ and aspiring producer, earning early credits on Jay-Z’s "Can I Get A…", Foxy Brown’s "Hot Spot," and DMX’s landmark debut, "It’s Dark and Hell Is Hot" (1998). His talent for blending hard-edged rap with melodic hooks caught the attention of Def Jam executive Lyor Cohen, who gave him his own label under the Def Jam umbrella in 1998. That same year, Gotti co-founded Murder Inc. with his brother Chris Gotti, and their first major project, Ja Rule’s debut album "Venni Vetti Vecci" (1999), set the stage for the label’s ascension.
By the early 2000s, Ja Rule had evolved from a gritty rapper into a mainstream superstar, thanks in large part to Gotti’s vision. His knack for mixing rap with R&B hooks, a formula perfected in collaborations with Ashanti, Jennifer Lopez, and Fat Joe, led to back-to-back No. 1 albums and platinum-selling singles.
In 2002, Ashanti’s self-titled debut album, produced and executive-produced by Gotti, sold over 500,000 copies in its first week and won a Grammy for Best Contemporary R&B Album. For a time, Murder Inc. rivaled Bad Boy Records and Roc-A-Fella, churning out hit after hit, with Gotti positioned as one of the most powerful executives in music.
That dominance began to unravel in 2003, when the federal government raided Murder Inc.’s offices, investigating the label for alleged money laundering and ties to drug kingpin Kenneth “Supreme” McGriff. Though Gotti and his brother were acquitted in 2005, the scandal damaged Murder Inc.’s reputation beyond repair. Around the same time, Ja Rule’s high-profile feud with 50 Cent further eroded the label’s standing in hip-hop, shifting the genre’s momentum toward a more street-oriented sound that left Murder Inc.’s brand of melodic rap-R&B hybrids struggling to maintain relevance.
Gotti rebranded the label as The Inc. in 2006, moving it under Universal Motown, but the momentum was gone. With Ashanti as the label’s only remaining major artist, The Inc. struggled, and Gotti eventually pivoted away from music, focusing on television projects, including the BET series "Tales." In 2013, he rebranded the label again as Visionary, before reviving Murder Inc. in 2017 through a partnership with 300 Entertainment. In 2022, he made headlines for selling a 50 percent stake in his Murder Inc. masters for $300 million in a deal with Iconoclast, ensuring financial control over his legacy despite the label’s decline.
In his later years, Gotti openly battled diabetes, a condition he discussed candidly in interviews. In 2023, he revealed on "Drink Champs" that the disease was taking a toll on his body, admitting that it was “not under control” despite taking insulin. "It starts deteriorating your body," he said. "And anything that tastes good is horrible for you." By August 2024, reports surfaced that Gotti had suffered another stroke, requiring the use of a cane. In a statement to The Shade Room, he addressed his health, saying, "I’m getting older, but the only thing worse than getting old is not getting old."
Even as his business ventures shifted, Gotti remained a larger-than-life personality, often making headlines for his outspoken opinions and lingering rivalries. His feud with 50 Cent, one of the most infamous in hip-hop history, resurfaced once again just hours before Gotti’s death, when 50 mocked reports that the Murder Inc. founder had suffered a stroke. Posting on Instagram, 50 wrote, "Damn, I wanted him to see my new shows, yo!"—a callous jab at his longtime adversary.
That rivalry dated back two decades, as 50 Cent’s rise coincided with Murder Inc.’s decline, leading to a years-long war of words that played out in interviews, diss tracks, and even courtrooms. In recent years, Gotti downplayed the feud’s significance, but 50’s persistent taunts kept their animosity in the public eye.
Though Murder Inc. never regained its early 2000s dominance, Gotti left an undeniable mark on hip-hop history. His production and executive credits shaped an entire era, with classics like:
- DMX’s "It’s Dark and Hell Is Hot" (1998)
- Ja Rule’s "Between Me and You" (2000)
- Ashanti’s "Foolish" (2002)
- Fat Joe’s "What’s Luv?" (2002)
- Jennifer Lopez’s "I’m Real (Murder Remix)" (2001)
Gotti’s legacy is complicated, but his impact on hip-hop and R&B is undeniable. At his peak, he was a visionary who redefined the intersection of rap and mainstream music, helping craft some of the most enduring records of the early 2000s. His ability to blend street narratives with radio-friendly melodies influenced a generation of artists, and his business acumen paved the way for future moguls navigating the industry.
He is survived by his children, siblings, and extended family.
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