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| Ice T performs in 2018. The rapper and actor is a co-founder of OG Network, a new free streaming platform focused on creator-owned urban storytelling. (Stefan Bollmann, via Wikimedia Commons). |
This week, Richardson and Ice T officially launched OG Network, a free ad-supported streaming platform focused on urban culture, independent filmmakers and creator-owned programming.
According to the company, the platform has already surpassed 2.3 million viewing minutes during its early rollout — a figure reported by OG Network that suggests early audience engagement, though it has not been independently verified.
OG Network is available in 186 countries across Roku, Apple TV, Fire TV, Android TV, iOS and Google Play, placing it within the rapidly expanding FAST and AVOD streaming ecosystem. That space has grown crowded in recent years, dominated by large-scale platforms such as Pluto TV, Tubi and Freevee, while smaller, culture-specific services compete for attention and sustainability.
Rather than positioning itself as a mass-market disruptor, OG Network is framing its mission around creator control and curated programming. Richardson said the platform was built to give independent creators ownership over their work and greater control over distribution — a message that aligns with long-standing concerns in hip-hop about exploitation and gatekeeping.
Ice T’s involvement adds historical weight to that framing. Few artists have navigated the shift from outsider to industry institution as visibly or deliberately. From his early work in protest rap to his long-running television career, Ice T has consistently engaged questions of power, representation and access, making his role as co-founder more than symbolic.
The platform’s early programming slate reflects that intent. OG Network’s launch includes “Somebody Had To Say It,” a weekly discussion series hosted by Layzie Bone of Bone Thugs-N-Harmony alongside Richardson, centered on hip-hop debate and cultural commentary. Ice T serves as executive producer and narrator of “Put The Guns Down — A World Epidemic,” a documentary examining gun violence through a global lens rooted in cultural context. The service is also debuting independent films, including “My Cherie Amour,” a thriller starring Omar Gooding that OG Network says has driven strong engagement since its release.
Richardson’s “Holdin’ Court Podcast,” previously distributed elsewhere, now streams exclusively on the platform, reinforcing OG Network’s emphasis on long-form conversation over short-form virality. The service also hosts a growing library of films, documentaries and creator-led projects, with additional releases planned throughout the year.
OG Network enters a streaming landscape littered with ambitious launches that struggled to scale. FAST platforms, by design, prioritize ad-supported volume over subscription loyalty, and long-term success depends less on buzz than on sustained viewing and advertiser confidence. Whether OG Network’s creator-first positioning can translate into durability remains an open question.
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