The falling revenues and lack of new breakout stars were enough for music mastermind Diddy to recently declare the art form dead —a bold, if premature, statement coming from a guy who just signed a deal with Motown to head an imprint, Love Records, dedicated to it.
It appears there may be hope on the horizon, however, for those looking for R&Bs' next big thing and it comes with a pedigree that makes it worth watching.
WanMor, the scions of R&B royalty, Wanya Morris, announced a new record deal on Monday with Mary J. Blige's Beautiful Life Productions and 300 Entertainment.
The quartet — made up of brothers Wanya Morris II “Big Boy,” Wanya III “Chulo,” Wanya IV “Tyvas” and Wanya V “Rocco" — ranges in age from 12-18, and has a musical style inspired by their dad's group Boyz II Men.
“There’s been so much conversation about the state of R&B and the next generation of R&B artists,” said Blige of the signing in a statement. “This generation has been giving us great R&B, and that feeling, that soul, and that sound remains in our DNA. When we heard WanMor sing, we knew we could stop looking. They are IT!"
Kevin Liles, chairman & CEO of 300 Entertainment and Elektra Music Group, added that the group is what has been missing in music.
"Every Little Girl in the City" Cover Art |
Whether or not the group can mimic the success of their pop's iconic R&B group, which topped Billboard's list of the 10 Biggest Boy Bands (1987-2012), sold millions of records and collected four Grammy Awards —remains to be seen.
WanMor, however, is off to a quick start. The group's latest single, “Every Pretty Girl in the City,” was released on Friday (Sept. 16) ahead of the announcement, with a visual showcasing their singing and dancing abilities.
Watch the full video below: