Celebrate 50 Years of Hip-Hop with JID and 5 Gum's Musical Collaboration

5 gum and JID honor 50th Anniversary of Hip Hop with new track inspired by iconic artists from the genre, available exclusively on five vintage Boomboxes, set to play the song only 5 times in a lifetime.

In a tribute to the 50th anniversary of hip-hop, critically acclaimed rapper JID has joined forces with 5 Gum to create an extraordinary musical experience for genre enthusiasts. To celebrate this monumental milestone, 5 Gum and JID have co-crafted a unique track infused with audio references from five of hip-hop's most influential albums.

These iconic albums, including Ludacris' "Word of Mouf," Mary J. Blige's "What's the 411?," Common's "Resurrection," The Roots' "Phrenology" and Timbaland's "Shock Value," serve as the wellspring of inspiration for this musical piece.

However, only five fortunate fans will have the opportunity to experience this track. Each cassette tape, featuring JID's song, is intentionally designed to "self-destruct" after just five listens, elevating the listening experience to an entirely new level of uniqueness.

"When 5 gum approached me with this opportunity, I was thrilled to work on a project that revolves around that thrilling experience of hearing a deep and meaningful song for the very first time," JID said in a release announcing the project. "To pay homage to some of the most iconic names in Hip Hop through this campaign is really dope. I hope the fans who hear the track enjoy it as much as I do."

Adding an extra layer of uniqueness to this musical journey, each of the five limited-edition retro boomboxes, housing JID's track, is meticulously crafted from upcycled vintage devices. These boomboxes boast transparent casings, vintage analog counters, and lucite-embedded volume knobs. Their centerpiece is a unique item—a piece of Peppermint Cobalt 5 gum, chewed by the artist himself.

The "5 in a Lifetime" campaign is now open for entries and will remain so until Tuesday, October 31st. For a chance to be among the fortunate few who get their hands on one of these unique boomboxes and experience JID's exclusive track, click here.

JID, whose full name is Destin Choice Route, is an integral figure in the hip-hop scene. He's a part of the musical collective Spillage Village, founded by EarthGang in 2010, alongside Hollywood JB, JordxnBryant, and 6lack, among others. Signed to J. Cole's Dreamville Records and Interscope Records, JID is also a member of the hip-hop supergroup Zoink Gang, collaborating with artists like Smino, Buddy, and Guapdad 4000.

In 2017, he released his debut studio album, "The Never Story," which garnered widespread acclaim and featured the hit single "Never." In 2018, JID released his second album, "DiCaprio 2," which included popular singles like "151 Rum" and "Off Deez" (featuring J. Cole), and garnered critical acclaim. In 2021, he reached new heights with the single "Enemy" in collaboration with pop rock band Imagine Dragons, peaking at number 5 on the Billboard Hot 100. JID's latest album, "The Forever Story" (2022), has received acclaim from critics and reached No. 12 on the Billboard 200.

To further commemorate the anniversary of hip-hop, 5 Gum is gifting a unique analog boombox and making a $20,000 donation to The Hip Hop Museum. This contribution supports the museum's mission to preserve the rich history and culture of hip-hop music. The Hip Hop Museum will open its doors to the public in 2025, allowing visitors to explore and experience the cultural significance and history of hip-hop.

Rocky Bucano, founder and Executive Director of The Hip Hop Museum, expressed gratitude for the support, stating, "We are incredibly thankful for 5 Gum including The Hip Hop Museum in their initiatives to celebrate Hip Hop's 50th anniversary. The cultural influence of hip-hop goes far beyond music and entertainment. It's a global movement that brings people together and inspires them to actively chase their dreams. The support from 5 Gum and JID greatly assists in furthering our museum's mission to inspire, empower, and promote understanding of this rich culture's history."

Simone Biles Makes History as the Most Decorated Gymnast with 6th World All-Around Title

Courtesy Photo USA Gymnastics

Simone Biles added yet another chapter to her legendary career by clinching the individual all-around title at the world championships for the sixth time on Friday. This remarkable feat not only solidifies her status as the most decorated gymnast in history but also exemplifies her enduring excellence in the sport.

A decade after her initial triumph in the same Belgian city at the tender age of 16, Biles demonstrated her unmatched prowess once again. Her performance garnered an impressive 58.399 points across the balance beam, floor, vault, and uneven bars, outshining Rebeca Andrade, the Brazilian defending champion, by a substantial 1.633 points.

SIMONE'S REACTION 😮

The moment Simone Biles won her 21st world championship medal and a record-tying sixth world all-around title. #Antwerp2023 pic.twitter.com/F56kiqi0jy

— NBC Olympics & Paralympics (@NBCOlympics) October 6, 2023

This victory marked Biles' 27th world championship medal, with an astounding 21 of them being gold. Her latest achievement followed a mere two days after she led the U.S. women's team to an unprecedented seventh consecutive victory in the team event.

Simone Biles' triumphant return to competition comes less than a year before the Paris Olympics. Despite formidable competition from Andrade and Jones, she continues to stand head and shoulders above the rest, a full decade after her reign began.

SHE IS THE MOMENT ✨@Simone_Biles kicks off the women's all-around competition with a nearly perfect 15.100 on vault!#Antwerp2023 | 📺 @peacockpic.twitter.com/jREtmXwRI6

— Team USA (@TeamUSA) October 6, 2023

Biles has maintained her dominance since returning to the sport after a two-year hiatus prompted by struggles with a mental block known as "the twisties," which affected her performance in the pandemic-delayed Tokyo Olympics. Although she withdrew from the individual all-around competition in Tokyo to prioritize her mental well-being, her return has showcased her unwavering commitment to excellence.

Her impressive comeback commenced with a remarkable display at the U.S. Classic in early August, followed by her eighth national title a few weeks later. This week marks her first appearance at the world championships since 2019.

Biles' journey continues, with upcoming competitions including the women's vault and uneven bars finals on Saturday and the balance beam and floor exercise finals on Sunday.

Friday's triumph further solidified Biles' standing, with a record-breaking total of 34 medals at the Olympics and world championships combined, making her the most decorated gymnast in history. At 26 years old, she has become the oldest U.S. woman ever to secure a world championships medal. Furthermore, her remarkable undefeated streak in all-around competitions has spanned since 2013.

Drake Announces Music Hiatus to Focus on Health

Canadian rapper Drake, aged 36, has decided to temporarily step away from his music career to focus on his health. He made this announcement on his show, "Table For One," broadcasted on SiriusXM's Sound 42.

Drake, born Aubrey Drake Graham, revealed he has been battling persistent stomach issues and has now committed to a hiatus that may last "maybe a year."

He candidly stated, "I probably won't make music for a little bit. I'm gonna be honest. I got some other things I need to do for some other people that I made promises to, but I probably won't make music for a little bit. I'm gonna be real with you. I need to focus on my health first and foremost and I'll talk about that soon enough."

While emphasizing the importance of health, he expressed, "Nothing crazy, but just I want people to be healthy in life, and I've been having the craziest problems for years with my stomach. So I need to focus on my health and get right, and I'm going to do that."

He continued, "I need to get right. I have a lot of other things that I would love to focus on. So I'm gonna lock the door in the studio for a little bit. I don't even know what a little bit is. Maybe, maybe a year or something, or maybe a little longer."

Drake's decision to step away from music comes on the same day he released his eighth studio album, "For All the Dogs."

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On his show, he briefly described his album, stating, "How can I describe this album to you? I'll keep it short and sweet. Please don't ask me what I feel if you can't handle the real. That's it, that's it. I apologize in advance. Maybe that was, that's probably the alternate album title too."

Drake concluded by expressing his hope that his new songs will bring enjoyment to his listeners.

In August, he unveiled the album's cover art, which was created by his 5-year-old son, Adonis Graham, whom he shares with French artist Sophie Brussaux.

This announcement follows Drake featuring Adonis in the music video for his latest single, "8AM in Charlotte," released just the day before.