Kendrick Lamar to Headline Super Bowl LIX Halftime Show

Courtesy Photo

Kendrick Lamar is set to bring his lyrical fire to the world’s biggest stage. The NFL announced Sunday that the multi-platinum, Grammy- and Pulitzer Prize-winning artist will headline the Apple Music Super Bowl LIX Halftime Show on Feb. 9, 2025, at the Caesars Superdome in New Orleans.

“Rap music is still the most impactful genre to date,” Lamar declared in the official announcement. “And I’ll be there to remind the world why. They got the right one.”

Lamar’s announcement wasn’t just about music—it carried a subtle jab at longtime rival Drake. In a promo video released on social media, Lamar is seen running a football practice, tossing passes to an unseen receiver. After a few successful throws, Lamar turns to the camera with a message: “My name’s Kendrick Lamar, and I’ll be performing at Super Bowl LIX. Will you be pulling up? I hope so! You know it’s only one opportunity to win a championship; no round twos. I wouldn’t want you to miss it.”

The line about “no round twos” appears to be a dig at Drake, who recently posted a clip of NBA star Rasheed Wallace guaranteeing a win after a Game 1 loss in the 2004 Eastern Conference Finals—a nod to Lamar’s suggestion that he’s already secured the championship spot in their ongoing rivalry.

KENDRICK LAMAR

SUPER BOWL LIX HALFTIME SHOW

🚨FEBURARY 9TH, 2025🚨 pic.twitter.com/NqmoKPnOcu

— NFR Podcast (@nfr_podcast) September 8, 2024

This Super Bowl Halftime Show isn’t Lamar’s first major performance, but it’s certainly his biggest yet. Since bursting onto the scene with his debut album “good kid, m.A.A.d city” in 2012, Lamar has become one of the most influential artists in hip-hop, amassing 17 Grammy Awards and making history as the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album “DAMN.” His most recent track, “Not Like Us,” is already the biggest rap song of 2024, expected to sweep the upcoming Grammy Awards.

Roc Nation, Apple Music and the NFL are teaming up to produce the Halftime Show, with executive producer duties shared by the Emmy-winning Jesse Collins. Creative direction for Lamar’s performance will be handled by his own imprint, pgLang.

“Kendrick Lamar is truly a once-in-a-generation artist and performer,” said Shawn “JAY-Z” Carter, whose Roc Nation has produced the Super Bowl Halftime Show since 2020. “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”

This isn’t the first time the Super Bowl Halftime Show has featured a hip-hop heavyweight. Lamar himself shared the stage with Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige during the Super Bowl LVI Halftime Show, which won three Creative Arts Emmys. Last year, Usher’s Halftime Show became the most-watched performance in the event’s history, proving that hip-hop’s dominance at the Super Bowl is here to stay.

Atlanta Rapper Rich Homie Quan Dead at 34

The hip-hop community is reeling from the sudden death of rapper Rich Homie Quan, who was found deceased in his Atlanta home on Thursday. Multiple sources have confirmed the tragic news, with online speculation suggesting a possible drug overdose as the cause. However, official confirmation of the cause of death is still pending.

Fellow rapper Boosie BadAzz was one of the first to break the news on social media, expressing his shock and sadness over Quan's passing. "JUST TALKED TO YOU BRA 😓 #tipQUAN Never go forget yo smile n the way talked n of course yo music 💯," BadAzz wrote in a heartfelt tribute on X (formerly Twitter). In another post, he alluded to a potential overdose, stating, "JUST GOT WORD @RichHomieQuan JUST OD ‼️"

JUST GOT WORD @RichHomieQuan JUST OD ‼️JUST TALK TO WUAN THE OTHER DAY #gomissunigga

— Boosie BadAzz (@BOOSIEOFFICIAL) September 5, 2024

Quan, whose real name was Dequantes Devontay Lamar, was just a month shy of his 35th birthday. He was scheduled to perform in his hometown as part of Nick Cannon's Wild 'N Out tour, sharing the stage with other notable artists such as Wacka Flocka and Nardo Wick. His family, understandably devastated by the sudden loss, told TMZ they are "shattered and heartbroken."

YSL Woody pays his respects to Rich Homie Quan following the news of his passing. pic.twitter.com/50PqmkHMIc

— No Jumper (@nojumper) September 5, 2024

The Atlanta native rose to prominence in the rap scene in 2011, with his breakthrough single "Type of Way" climbing to the 50th spot on the Billboard Hot 100 in 2013. He continued to make waves with subsequent hits like "Flex (Ooh, Ooh, Ooh)" and "Ride Out." Quan also gained recognition as a member of the group Rich Gang, alongside Young Thug, through a Cash Money Records project. His collaborations extended to other big names in the industry, including 2 Chainz and Jacquees.

Even in recent years, Quan remained active in music, releasing his latest single "Ah'Chi" featuring 2 Chainz. He was also slated to testify in the ongoing trial of Young Thug, his former bandmate who is facing charges related to street gang activities.

Playboi Carti paying tribute to Rich Homie Quan via IG 🖤 pic.twitter.com/kSyVoQ89A5

— Kurrco (@Kurrco) September 5, 2024

Quan's journey to music stardom was not without its challenges. An aspiring baseball player in high school, he briefly attended Fort Valley State University before financial constraints led him to pursue music full-time. His personal life was also touched by tragedy in 2014 when his father, Corey Lamar, was shot in a barbershop. The incident was connected to Kenneth "Lil Woody" Copeland, a key witness in the Young Thug trial.

In 2017, Quan faced legal trouble himself when he was arrested in Louisville, Georgia, on felony drug possession charges. However, the case was later dismissed.

Watch: Megan Thee Stallion Puts 'Savage' Spin on Queen Classic for Pepsi

A new Pepsi campaign inspired by Paramount Pictures' upcoming "Gladiator II" kicks off the 2024 NFL season, starring Megan Thee Stallion and NFL superstars Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce.

Pepsi is turning up the heat this NFL season with a new anthem featuring three-time Grammy Award winner Megan Thee Stallion. Set to the iconic "boom, boom, clap" beat from Queen's "We Will Rock You," Megan's fresh take is already making waves across major music streaming platforms. She's also set to host the 2024 MTV Video Music Awards on Sept. 11, where this track and its music video will be featured prominently.

Known for her chart-topping hits and fierce persona, the rapper is no stranger to the spotlight. From her "Savage" TikTok explosion to collaborations with fashion brands like Coach and Revlon, she's been a force in both the music and advertising worlds. But this time, she's stepping into the gladiator arena, and it’s not just about music — it’s about creating a legacy.

"I'm honored to follow in the footsteps of legends who appeared in this Gladiator campaign 20 years ago and proud to carve out my own legacy," Megan said in a news release announcing the collaboration. "Pepsi really brought the worlds of music, sports, and entertainment together in a powerful way to kick off the new NFL season. It was fun putting my creative spin on such an iconic Queen song, and I can't wait for the Hotties to hear it!"

The ad, produced by Ridley Scott Associates and directed by Jake Scott, draws inspiration from the upcoming "Gladiator II" film. Lamorne Morris and Jake Lacy crack open a can of Pepsi Zero Sugar, and suddenly, they’re in a coliseum with Megan at the helm as Empress. NFL stars including Kansas City Chiefs tight end Travis Kelce, Los Angeles Rams defensive tackle Aaron Donald, and New York Giants running back Saquon Barkley scramble for her approval — and a sip of that ice-cold Pepsi — as the battle for game-day supremacy begins.

Jake Scott, no stranger to creating visual spectacles, said, "Bringing the epic world of 'Gladiator II' to life in a modern, dynamic way through this Pepsi campaign was incredibly exciting. We wanted to create a visual spectacle that captured the energy and intensity of the sport while also paying homage to the iconic film and the original Pepsi campaign."

This isn't the first time Pepsi has teamed up with music royalty. From Michael Jackson’s moonwalk to Britney Spears’ “Joy of Pepsi,” the brand has a storied history of blending pop culture with its refreshing beverages. Megan’s new track is set to join the ranks of these legendary moments, adding her own flavor to the mix.

Fans can dive even deeper into the Roman Empire theme with a slew of campaign extensions, including the "My Roman Empire" portrait generator and limited-edition Talking Cans. And, of course, Megan’s "We Will Rock You" version is now available on all major streaming platforms.

See the spot for yourself below.